Christopher Gerver Email & Phone Number

-Manage 125+ campaigns and make optimizations on a weekly basis towards relevant audience quality KPIs.-Align with team members from all WebMD departments to ensure consistency in achieving client KPIs related to audience quality.-Assist in implementing a new, user-friendly audience quality dashboard to enhance decision-making capabilities.-Lead audience.

New York, New York, United States

-Conducted advanced data analysis to extract actionable insights that inform strategic decisions.-Managed over 100 campaigns, ensuring that each one was effectively optimized to exceed client benchmarks.-Crafted engaging, visually appealing presentations that showcased the strength and growth potential for each campaign.-Aligned strategies with various.

-Conducted in-depth analysis of clients' requirements during daily presale conversations.-Assisted in training newly hired employees and provided support to current WebMD team associates.-Created client-facing reports showcasing the strengths and growth potential of live campaigns.-Provided valuable, actionable insights internally and during sales calls.

-Oversee the creation of strategic proposals tailored to individual client needs. -Optimize and adjust delivery at a granular level in order to deliver the most value on every dollar spent. -Work in SalesForce, Adbook and DFP to keep track of the campaigns pre and post sale. -Act as the middleman between Ad Ops, Media Ops, Inventory, Finance and the Client.

-Monitored 70+ digital advertising campaigns to ensure contracted goals were met. -Analyzed data from multiple reporting systems to identify trends, potential problems, and make changes accordingly. -Created screenshot decks using Microsoft PowerPoint to provide clients with a look at their ads on site. -Provided end of month reporting and campaign.

-Worked with a team to manage and build the company’s social media presence (Instagram, Twitter, Facebook).-Improved the company’s social media following by 33% within one year.-Participated in event preparation, management, and photography that resulted in the success of 18 events. -Conceptualized promotions, activities, and social media campaigns to.

Greater New York City Area

-Developed multiple automated email marketing campaigns.-Managed company CRM and worked within Net results.-Made a CRM User guide for the company using Power Point.-Created excel spreadsheets inputting contact information of an estimated 20,000 leads and sponsors.-Helped with content creation (Instagram pictures, Snapchat Geotags, Tweets, YouTube videos.

-Utilized social media and network to market and sell product to customers. -Scheduled events to build customer base and maintain customer relations. -Promoted the brand by wearing and using brand products.

-Organized events to promote the brand to the prospective target market.-Maintained up to date knowledge on the products and provided information to customers.-Marketed and promoted the brand through multiple social mediums (Instagram, Twitter, Facebook).

Marketing, 3.65

Business