- Lead market and competitive intelligence research to support the Amazon Q and App Studio product marketing, product, and engineering teams - Developed the Neuron Matrix, AWS Market Intelligence’s research framework used across complete 200+ services suite - Conduct research to craft messaging used by AMZN and AWS CEOs in earnings calls and conference keynotes- Drive research supporting public relations, investor relations, economics/finance, and legal initiatives

- Partnered with 10+ stakeholders across engineering, product, marketing, and sales to progress AWS to “Leader” from “Challenger,” 4th/14 to 2nd/14 in “Ability to Execute,” and improve scores across all four use cases in the 2024 Gartner Desktop-as-a-Service (DaaS) Magic Quadrant (MQ) and Critical Capabilities (CC) in one year- Built and led analyst relations program for End User Computing (WorkSpaces DaaS, etc.), implementing new analyst influence strategy, tactics, and stakeholder insights activities- Project managed 3 evaluations (2 IDC MarketScapes, 1 Gartner Magic Quadrant), accomplishing all internal milestones on time- Significantly improved analyst mindshare and perception, with target analysts citing AWS in DaaS industry presentations more than any other vendor and calling out challenge resolution- Led 100+ interactions in 7 months, increasing monthly analyst engagement by 3x through inquiry listening tours, multi-step document reviews, targeted briefings, and event journeys

- SME for global sales, part of enterprise deal teams closing 5+ G2000 logos over 2 years, advising economic buyers on market and technology developments in USA, UK, Germany, Sweden, and Australia - Increased win rate versus competitors (influenced +15 point renewal rate versus most common competitor in 1 year) by defining and leading a competitive strategy program, enabling the sales team with new competitive intelligence, messaging and positioning, and GTM strategies- Wrote sales-enablement battlecards and playbooks plus customer-facing whitepapers and datasheets for global sales and customer success with 2x higher usage in deals than the median content usage rate over 1 year - Prepared quarterly market analyses for SLT with hypothesis-driven problem-solving processes using analytical frameworks including PESTEL, Porter’s Five Forces and Value Chain, Top-down and Bottom-Up TAM, SWOT, etc.- Rebuilt analyst relations program in 6 months with best practices like analyst tiering and learn/earn mix, increasing end-user searches by 6x and earning inclusion in T1 research (1% of vendors tracked by T1 firms accomplish)

- Marketing Leadership Team member that led and improved competitive intelligence process for Cofense’s portfolio of 9 products across 4 markets. Earned out-of-cycle promotion in 6 months - Developed, tested, and refined new GTM strategy for the overall product portfolio that grew from 2 sales plays (1 new logo, 1 renewal) in 2H 2021 to foundation of every sales play in 1H 2022

- Authored social media content, blogs, contributed articles, successful media pitches, and press releases picked up by industry influencers, increasing LinkedIn followers and page visits by 10X and engagement from 1% to 7.3% over 6 months- Researched and analyzed DFARS, CMMC, NIST, and FIPS documents to develop Defense Industrial Base targeted email campaign and prospected multiple research university opportunities- Supported CEO, CMO, and CRO by crafting analyst briefings, message testing, and an investor relations deck that led to a successful fundraising round- Wrote social media posts, multiple press releases shared by industry influencers, published contributed articles, and successful media pitches for major business journals

- Developed new social media strategy for founder and president of a telecommunications security company and integrated posts into company’s existing digital channels

- Analyzed public-sector market opportunity for a new video IoT NAS product at a cloud storage company

- Earned hands-on hardware experience repairing NAS devices in RMA department by replacing components, sauntering PCBs, reprogramming BIOS and network chips, and installed new code to fix existing errors

- Researched and compiled leads for marketing and sales team and part of software QA team