My job basically breaks down into three distinct areas. On any given day, you'll find me doing one, two, or all three of these:1. Client Service. Contrary to Mad Men, it's a little more than three martini lunches and afternoon rounds of golf. It's all about listening and learning. We're problem solvers, and the only way to solve a problem is to learn about it; to go against our "know-it-all" natures and just sit back and listen. 2. Market Research and Media Placement. There has never been a more exciting time to work with traditional and new media than right now. From highly targeted television programming to behavioral and contextual online advertising to social media and more, we can now go after who we want with the message we want in a more targeted fashion than ever before. Less waste, higher ROI, happier client.3. Creative and Production. We've found the audience we want, now we have to figure out what they need to see and/or hear to motivate them to take action. With the help of some of the best talent in the region, our state-of-the-art HD studios create some truly killer creative for our clients. After the market research, product research, and the entire media buying process, this is often referred to as "the fun part".

Minority Partner, Creative and Media Director for an advertising agency that worked mainly in the automotive field, handling individual car dealerships as well as dealer groups. Led in-house Media Buying and Creative/Production departments, buying media and producing commercials in over 40 states. Agency became well known for its use and creation of musical images (aka "jingles"). As a test of our own P.R. skills, we sought to get the jingle side of our business some additional recognition...and landed on the front page of the June 11, 1996 edition of the Wall Street Journal.

The job that would launch my career. I was seventeen years old and was fairly familiar with audio production equipment when the opportunity arose to temporarily fill in as Production Director at a large, regional advertising agency. Temporarily wound up being three years, at which point I left town to finish college. While the production side came easy, copywriting began with a few fits and starts. Eventually, I learned what I consider to be the one golden rule of advertising: Listen to and learn from the client.