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Chris Goodman Email & Phone Number
Head of Marketing
at
Defensible Technology
1 work email found
@bbggadv.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Marketing
Location
New York City Metropolitan Area, United States
Company size
Who is Chris Goodman? Overview
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Quick answer
Chris Goodman is listed as Head of Marketing at Defensible Technology, a with 6 employees, based in New York City Metropolitan Area, United States. AeroLeads shows a work email signal at bbggadv.com and a matched LinkedIn profile for Chris Goodman.
Chris Goodman previously worked as Account Director, Cybersecurity at Beacon Digital Marketing and Growth Marketing Consultant at Self-Employed. Chris Goodman holds Bachelor Of Science, Business Administration: Finance from Marist College.
Company email context
Email format at Defensible Technology
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{first}@bbggadv.com
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Profile bio
About Chris Goodman
I’m a high-energy senior B2B marketing strategist with a background in building and managing repeatable, scalable, and efficient growth programs that drive pipeline and revenue growth for tech startups.I specialize in helping SMBs win on the margins—because the smaller they are, the more they need to, especially in the post-'growth at all costs' era. I create fundamentally sound growth programs, focused on speed, testing, creativity, and continuous optimization informed by market feedback. This approach enables my clients to grow, even with limited resources.As a marketing generalist with an agency account background, I wear many hats, including strategy, analysis, reporting, steering end-to-end execution, collaboration, communication, and project management.Recent Experience- Created and managed growth marketing programs for 10 clients, managing $1,200,000 in annual retainer spend- Acted as my client’s demand generation lead, driving leads, pipeline, revenue, and hitting growth targets- Developed integrated campaign strategies, managed campaign execution, and led analysis, reporting, and optimization- Managed the operations of my client's marketing programs, overseeing projects, timelines, and budgets- Led and collaborated with cross-functional teams, including marketing, sales, product, and customer success- Supervised an account executive as my direct report- Retained and grew client engagementsRecent Wins- Led account team in client retention (90%), monthly client revenue managed, and client satisfaction- Scaled multiple SaaS startups to Series B funding and two to acquisition- SaaS: Averaged a 40% demo request win rate- MSSP: Increased sales qualified pipeline (SQOs) by 127% YoYExpertise/Skills- Digital Marketing Strategy: Growth Marketing, Demand Generation, Go-To-Market (GTM), Content, SEO, Paid Media, Product Launches - Optimization & Analytics: Data Analysis, CRO, UX, Pipeline Acceleration - ABM: Strategy, Audience Creation, Segmentation, Prioritization, Personalization, Execution- Technical/Hands-On: Reporting (dashboards, templates, analysis), Copywriting, Market Research- Program Management: Client, Account, Project, and Campaign Management- Leadership & Collaboration: Relationship Building, Cross-Functional Collaboration, Conflict Resolution, Public Speaking and PresentingSoftware/Tools- MarTech: HubSpot, Semrush, 6sense, Salesforce, Google Analytics, Looker Studio- Ad channels: LinkedIn, Google Search, YouTube, Reddit, Display- Productivity: ClickUp, Asana, Notion, Canva, Slack- AI: ChatGPT, Meeting.ai
Listed skills include Account Management, Marketing, Sales, Statistical Data Analysis, and 12 others.
Current workplace
Chris Goodman's current company
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Defensible Technology
9 roles
Chris Goodman work experience
A career timeline built from the work history available for this profile.
Account Director, Cybersecurity
Growth Marketing Consultant
Self-Employed
- B2B Marketing Strategy: Growth Marketing, Demand Generation, Go-To-Market, Content, Paid Media, Product Launches- Growth Function Development: Build or advise on growth marketing functions- Early-Stage Specialist: Specialize in Series A SaaS startups - Research & Competitive Analysis: Market research, competitor analysis, SWOTs - GTM Alignment: Align marketing with sales and customer success for a cohesive, seamless motion- Optimization & Analytics: Data Analysis, Conversion Rate Optimization (CRO), improving UX, and accelerating pipeline- Program Management: Client/Project Oversight, Growth Program Execution, Budget Management
Account Director, Demand Generation Lead
- Created and managed growth marketing programs for 10 clients, managing $1,200,000 in annual retainer spend- Acted as my client’s demand generation lead, building the function from 0-1, driving awareness, leads, pipeline, revenue, and hitting KPI targets- Developed holistic digital and content strategies, guided channel and campaign execution, and led analysis, reporting, and optimization- Managed the operations of my client's marketing programs, overseeing projects, timelines, and budgets- Led and collaborated with cross-functional teams, including marketing, sales, product, and customer success- Supervised an account executive as my direct report- Retained and grew client engagements
Account Strategist, Demand Generation Lead
- Created and managed growth marketing programs for 8 clients, managing $900,000 in annual retainer spend- Acted as my client’s demand generation lead, building the function from 0-1, driving awareness, leads, pipeline, revenue, and hitting KPI targets- Developed holistic digital and content strategies, guided channel and campaign execution, and led analysis, reporting, and optimization- Managed the operations of my client's marketing programs, overseeing projects, timelines, and budgets- Led and collaborated with cross-functional teams, including marketing, sales, product, and customer success- Supervised an account executive as my direct report- Retained and grew client engagements
May 2021 - Jan 2023
Account Executive/Project Manager
- Managed all projects, timelines, budgets, and client communication for an average of 8 - 10 clients - Created and implemented digital and traditional marketing strategies for clients - Coordinated media buys - Analyzed data + created and presented reports- Conducted market research - Disseminated press releases and developed relationships with media contacts - Assisted with new business development efforts (proposals + in-person pitches) - Attended and ran the booth at industry conferences and trade shows on behalf of destination marketing clients
Jul 2018 - May 2021
Account Manager
- Managed accounts and generated leads throughout the Hudson Valley region- Identified clients’ marketing needs and recommended solutions- Generated exposure for clients via social media- Served as liaison between The Valley Table and Columbia County Chamber of Commerce to add more than five restaurants to Hudson Valley Restaurant Week- Created customized marketing proposals for prospective clients
Oct 2017 - Jul 2018
Independent Contractor
Self-Employed
- Assisted in managing the company’s database- Created new accounts and verified existing accounts to ensure currency and accuracy- Processed two hundred to three hundred accounts daily- Helped re-establish relationships with former clients- Worked remotely
Jan 2015 - Jul 2017
Outbound Sales Consultant
- Developed relationships with prospects by generating advertising interest- Sold the most advertising packages in my department- Helped improve the scope and functionality of the CRM system- Assisted in improving the company’s search engine optimization by adding keywords - Created sales speaking scripts and assisted co-workers in implementing sales tactics
Aug 2013 - Dec 2014
1 education record
Chris Goodman education
-
Marist College
FAQ
Frequently asked questions about Chris Goodman
Quick answers generated from the profile data available on this page.
What company does Chris Goodman work for?
Chris Goodman works for Defensible Technology.
What is Chris Goodman's role at Defensible Technology?
Chris Goodman is listed as Head of Marketing at Defensible Technology.
What is Chris Goodman's email address?
AeroLeads has found 1 work email signal at @bbggadv.com for Chris Goodman at Defensible Technology.
Where is Chris Goodman based?
Chris Goodman is based in New York City Metropolitan Area, United States while working with Defensible Technology.
What companies has Chris Goodman worked for?
Chris Goodman has worked for Defensible Technology, Beacon Digital Marketing, Self-Employed, Bbg&G Advertising & Public Relations, and The Valley Table, Inc..
Who are Chris Goodman's colleagues at Defensible Technology?
Chris Goodman's colleagues at Defensible Technology include Julieta Dolacinski Mitchell.
How can I contact Chris Goodman?
You can use AeroLeads to view verified contact signals for Chris Goodman at Defensible Technology, including work email, phone, and LinkedIn data when available.
What schools did Chris Goodman attend?
Chris Goodman holds Bachelor Of Science, Business Administration: Finance from Marist College.
What skills is Chris Goodman known for?
Chris Goodman is listed with skills including Account Management, Marketing, Sales, Statistical Data Analysis, Analytics, Marketing Strategy, Social Media Marketing, and Content Marketing.
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