I’m a high-energy senior B2B marketing strategist with a background in building and managing repeatable, scalable, and efficient growth programs that drive pipeline and revenue growth for tech startups.I specialize in helping SMBs win on the margins—because the smaller they are, the more they need to, especially in the post-'growth at all costs' era. I create fundamentally sound growth programs, focused on speed, testing, creativity, and continuous optimization informed by market feedback. This approach enables my clients to grow, even with limited resources.As a marketing generalist with an agency account background, I wear many hats, including strategy, analysis, reporting, steering end-to-end execution, collaboration, communication, and project management.Recent Experience- Created and managed growth marketing programs for 10 clients, managing $1,200,000 in annual retainer spend- Acted as my client’s demand generation lead, driving leads, pipeline, revenue, and hitting growth targets- Developed integrated campaign strategies, managed campaign execution, and led analysis, reporting, and optimization- Managed the operations of my client's marketing programs, overseeing projects, timelines, and budgets- Led and collaborated with cross-functional teams, including marketing, sales, product, and customer success- Supervised an account executive as my direct report- Retained and grew client engagementsRecent Wins- Led account team in client retention (90%), monthly client revenue managed, and client satisfaction- Scaled multiple SaaS startups to Series B funding and two to acquisition- SaaS: Averaged a 40% demo request win rate- MSSP: Increased sales qualified pipeline (SQOs) by 127% YoYExpertise/Skills- Digital Marketing Strategy: Growth Marketing, Demand Generation, Go-To-Market (GTM), Content, SEO, Paid Media, Product Launches - Optimization & Analytics: Data Analysis, CRO, UX, Pipeline Acceleration - ABM: Strategy, Audience Creation, Segmentation, Prioritization, Personalization, Execution- Technical/Hands-On: Reporting (dashboards, templates, analysis), Copywriting, Market Research- Program Management: Client, Account, Project, and Campaign Management- Leadership & Collaboration: Relationship Building, Cross-Functional Collaboration, Conflict Resolution, Public Speaking and PresentingSoftware/Tools- MarTech: HubSpot, Semrush, 6sense, Salesforce, Google Analytics, Looker Studio- Ad channels: LinkedIn, Google Search, YouTube, Reddit, Display- Productivity: ClickUp, Asana, Notion, Canva, Slack- AI: ChatGPT, Meeting.ai