PV Product Leader for Prime International Expansions on PV

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♦ Product Management Ownership of Fixed Video product portfolio across 10 Caribbean consumer markets, defining product packaging, pricing, and strategy for B2C and B2B portfolios for a multi-million US$ business. ♦ Formulated Go-To-Market strategy, pricing and product propositions of new IPTV product across consumer markets generating US$0.5M within six months of product launch.♦ Owned and led commercial proposition ensuring availability of content on multiple platforms (mobile, fixed, web) and driving usage, retention and loyalty from high value customer segments with Average Revenue Per User (ARPUs) > $50/month. ♦ Led ideation and packaging/pricing of a new premium sports package (English Premier League Football) ranking as the #1 sports channel within the Caribbean and exceeding targets.♦ Re-engineered sports product portfolio leading to an additional 10K+ Premium sports subscriptions and an incremental $160K of monthly recurring revenue within 2 months of launch. ♦ Ideated and delivered a competitor defense strategy leading to an overhaul of fixed video product portfolio reducing churn and driving acquisitions in major Caribbean consumer markets.

♦ Held full P&L accountability and leadership of Saint Vincent & the Grenadines (SVG) business unit driving revenue and operational performance in a start-up 70-person operation with an annualized run-rate of $7M.♦ Launched a new start-up consumer telecoms provider, managing an island-wide analog to digital technology platform transition on time and within budget to deliver revenue and sales in line with budget expectations (US$7M/year).♦ Recruited eight-person senior management team within first three months and resolved several significant operational, financial (limited working capital), and regulatory licensing issues leading to improved operational performance, brand perception, and ensured business success as a going concern.

Reporting to the Vice President, MarketingResponsible for leading the Product development team with responsibility for Flow's residential products and support to SME proposition.Directly responsible for product managing residential product portfolio to meet business KPI's.Drove product portfolio strategy and owned projects from end to end.End to End responsibility for product development initiativesDefined pricing and promotion strategy to meet short and long term business goals.Worked closely as Project lead for Regional products with Corporate VP, Sales & Marketing.

Reporting to the Vice President, Marketing- Lead Project Management for Regional product initiatives, working closely with Corporate VP, Sales and Marketing-Responsible for product managing Residential Internet and Voice Product lines to meet Subscriber and ARPU KPI's- Responsible for driving the product portfolio strategy and managing end to end product delivery- Identify and analyze new product opportunities- Build business cases, lead vendor selection for offers and recommend go to market mechanics- Define pricing and promotion strategy for product area and drive development of innovative offers to meet targets

Driving and guiding cross-functional teams in the product development process. Responsible for improving customer centricity of existing products, while growing revenue above targets and expanding product portfolio to own innovation space.1. Introduced new converged products owning innovation space locally and regionally.2. Led entire product development process, assist in Marcomms development and drove cross-functional teams to deliver an entirely new suite of Business SME products.3. Lead product development and local project management of strategic initiative targeting lower income customers through introduction of globally innovative product model.4. Managed residential Internet and Voice product lines to significantly exceed budgeted subscriber targets and meet revenue targets.5. Led repackaging and re-positioning of International voice product, leading to significant increase in new customers over and above targets. 6. Drove ideation, evaluation, business case development and implementation of promotions that significantly exceeded budgeted targets.

Work in tandem with Product Managers (both Technical and Commercial) to support their requirements analysis, documentation and product development processes.1.Assist in leading the planning and execution phases of critical projects aimed at increasing data and content revenues with CAPEX of US$300,000·2. Provide leadership in product development and execution of innovative value added promotions in Turks and Caicos with goal of increasing ARPU and international traffic.3. Plan and execute innovative Below the Line campaigns segmenting and interacting with various customer touch points (SMS, MMS) with goal of driving average revenue per user and product usage through the subscriber base in Panama.4. Provide detailed commercial analysis on business cases critical in go or no go decisions.5. Led requirements analysis and documentation of new features and functionality of technical platform that was an enabler of promotions/products throughout the group.

Responsible for ensuring quality in testing and documentation of new customer products/promotions with regional scope.1. Developed and executed detailed test case scripts with view to accurately simulate end user usage of products and promotions and ensure quality.2. Identified and escalated critical risk factors to key stakeholders of project team(s) including senior management during testing/implementation phase of project.3. Developed training documentation and led training for both internal and external audiences4. Collaborated and communicated with stakeholders across the 26 Digicel Group Markets on impact of current and upcoming products.

Responsible for project management, process development and also lead on Customer care testing for new market rollout.1. Functioned in dual role of Project manager and Project Analyst specifically for a range of competitive offerings and new value added services tied to entry of America Movil in Jamaican market.2. Led test case definition, analysis and testing, champion for customer centricity of competitive offers developed.3. Developed, implemented and led a cross-functional team producing processes for critical corporate business offerings such as Vehicle Tracking, revision of Prepaid to Postpaid conversion process, and organizational efficiency related processes.4. Led team that was responsible in part for acceptance testing and verification of billing systems, value added platforms and charging for Customer Care in rollout of new Digicel market Honduras.