Christopher Green Email and Phone Number
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Commercial Finance and Analytics Professional with deep experience in Brand Planning, Pricing and Promotion, and Competitive Intelligence.
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Director, Chain AnalyticsLiggett Vector Brands Jan 2021 - PresentMorrisville, Us-Develop actionable and meaningful market and financial analysis to assist National Account Executives with customer relationship management and sales. -Partner with the VP National Accounts to evaluate sales strategy and improve performance-Analyze pricing strategy and recommend actions to improve sales and promotional efficiency-Analyze industry trends and competitive intelligence to assist senior management decision-making-Work cross-functionally to maintain and improve business intelligence systems-Manage and develop Sales Analysts
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Director Finance - Pricing And AnalysisReynolds American Inc. Jan 2019 - Feb 2020UsManaged payment processes for over $2 billion in national consumer discount programs for over 200,000 retail customers. Led team of 5 analysts to forecast all aspects of retail, wholesale, and consumer performance payment programs. Worked closely with internal teams to forecast competitive pricing impacts from manufacturer price increases and discount program changes.-Worked cross-functionally to implement a product returns scanning system to identify slow-moving styles and inefficient retail force-outs.-Developed financial modeling to identify business drivers and improve forecasting of $150 million multi-pack discounting programs -
Director Finance - Integrated Competitive BenchmarkingReynolds American Inc. Feb 2016 - Dec 2018UsManaged competitive modeling and analysis team. Maintained detailed competitive financial models to identify industry drivers, forecast price increases, and understand underlying costs. Quarterly, provided analysis and input on competitors’ earnings calls and reported to executive management. Provided full P&L financial support for Pall Mall brand marketing team including monthly reporting packages and guidance and developed strong partnering relationships with brand management. -Improved competitive modeling to correctly identify change in competitor’s price increase strategy before it was implemented-Developed pricing models for major competitive products to inform company pricing decisions-Assisted with the successful launch of Pall Mall Silver and the Big Tiny House Campaign
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Director - Strategic ForecastReynolds American Inc. Mar 2014 - Jan 2016UsGenerated company-wide 10-year sales volume forecasts for all major segments of the tobacco industry including competitive volumes. -Presented trends and recommendations to executive management monthly and as needed for new products. -Developed forecasts for new product launches such as Camel Snus, Vuse vapor products, and Revel lozenges.
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Senior Manager - Demand FinanceReynolds American Inc. Jul 2010 - Feb 2014UsResponsible for brand financial support for Camel Snus and Pall Mall marketing teams. Primary contact for competitive financial modeling. Managed and developed business cases for all key consumer marketing touchpoints including direct mail and consumer engagement. -Developed competitive benchmarking process from the ground up including full modeling of P&L structure by brand and detailed discounting estimates-Provided key P&L inputs to inform the 2015 $27B Reynolds American/Lorillard merger-Partnered with Camel Snus Marketing team to create the business case for reintroduction in non-refrigerated packaging
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Sr. Finance Manager-Pricing DistributionReynolds American Inc. Feb 2008 - Jun 2010UsDeveloped new-to-industry process to deliver state specific off-invoice promotions to tobacco wholesale customers- Managed and improved payment processes and systems delivering retail discounting to up to 180 thousand stores on a bi-weekly basis.
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Lead Finance ManagerReynolds American Inc. Aug 2005 - Jan 2008UsManaged and forecasted over $2B in nationwide consumer discounting programs - Provided detailed analysis on company pricing dynamics
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Financial AnalystReynolds American Inc. May 1999 - Jul 2005Us
Christopher Green Skills
Christopher Green Education Details
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University Of PhoenixAccounting -
Syracuse UniversityAccounting
Frequently Asked Questions about Christopher Green
What company does Christopher Green work for?
Christopher Green works for Liggett Vector Brands
What is Christopher Green's role at the current company?
Christopher Green's current role is Director, Chain Analytics at Liggett Vector Brands.
What is Christopher Green's email address?
Christopher Green's email address is gr****@****jrt.com
What is Christopher Green's direct phone number?
Christopher Green's direct phone number is +133652*****
What schools did Christopher Green attend?
Christopher Green attended University Of Phoenix, Syracuse University.
What are some of Christopher Green's interests?
Christopher Green has interest in Science And Technology, Children, Education.
What skills is Christopher Green known for?
Christopher Green has skills like Competitive Analysis, Pricing, Analysis, Forecasting, Management, Pricing Strategy, Data Analysis, Financial Analysis, Financial Modeling, Cross Functional Team Leadership, Retail, Business Process Improvement.
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