• Responsible for strategic and tactical execution of performance-based campaigns to drive measurable business results and KPIs across all client verticals.• Lead status meetings with c-level executives to identify areas ofbusiness opportunity and growth.• Educate clients and creative vendors on the evolving social landscape, digital product developments, and best practices to drive optimal results.• Manage and analyze campaign performance to recommend optimized solutions specific to business goals, metrics, and objectives.• Establish and maintain client relationships including clientcommunication, report delivery, project management and strategydevelopment. • Collaborate with internal team and external vendors on a daily basis to perfect creative output and optimize client campaign results.• Develop content strategies based on client target audience.• Apply growth hacking strategies to develop a greater reach for brand accounts.• Responsible for the direction and production of all client creative.• Ensure the quality and accuracy of file mechanics are up to standard and meet the customer requirements.• Check artwork for completeness and assure adherence to brand standards.• Oversee all company sales, operations, and financials.

• Researched trends and innovations in order to develop an always on email marketing strategy.• Built vendor relationships and partnerships for a promotional product E-blast campaign.• Designed the UX of a promotional product website and monthly E-blast template.• Assisted in the planning and execution of the 2015 Think Canada: Global Business Summit event.• Identified go-to-market messaging for specific business sectors andreviewed new development concepts alongside the Sales Team.• Expanded prospect database to generate effective leads and exceed business revenue targets.