▪ Lead and motivate top-tiered sales team, developing strategies to grow revenue and market share to deliver annual sales/revenue goals and key performance indicators▪ Focus on continued evolution and optimization of current organizational structure, route to market, compensation/benefits plans, hiring, onboarding, training and development▪ Build on the inspiration of company founders and owners to develop a competitive, diverse and inclusive work environment for +240 professionals

▪ Grew Lift Off Distribution to the largest third-party Red Bull distributor in the world▪ Developed regionalized business plans and lead cross-functional team focused on establishing market share leadership▪ Oversaw macro-level execution of Key Account programming to drive best-in-class market conditions for Large Format (Grocery, Mass Merchandising & Club), Small Format (Convenience, Drug & Value), Emerging Channels (Military & Specialty Retail), Independents (Wholesale, Regional & Independents) & On-Premise (Commercial, Non-Commercial, Vending, Independent/Regional)

▪ Directed On & Off Premise division sales teams to to achieve Spirits, Wine, Beer & Non-Alcoholic supplier programming, grow market share and align with RNDC profitability objectives