Christopher Guarin Email & Phone Number

Ncr - National Capital Region, Philippines

Ncr - National Capital Region, Philippines

Food Retail Company

Manila, Philippines

THE PREMIER BUSINESS NETWORK OF THE COUNTRY

• Part of the pioneer Team sent to Sydney, Australia to study, analyze, proposed, plan store implementation guideline,policies and strategies in preparation for Philippine store roll out. Target 200 mobile retail stores in 18 Months.• Forge relationship with Mobile manufacturers that CHANGED THE GAME on mobile retail execution.* Awarded in recognition of outstanding performance for a marketing program that generated the most number of acquisition for 2014.

Makati City

Handled Marketing Programs for Trade Partnership and Dealers of Nokia in the PhilippinesConceptualized and Executed sell out programs for Nokia Smartphones, ensuring sell thru from Nokia Distributor to Nokia Customers

Handled Trade and Marketing Programs of Nokia Mid to High Range phonesincreasing the NOKIA- SMARTPHONE share from 5.25% to 29% thru self-conceptualized marketing strategies, contributing to an all time high on salesand revenue.- Increased volume and revenue share of NOKIA SMARTPHONE producedincremental sales across all Sales Channels and Regions hitting 3.4B in Period 12011.- Conceptualized and implemented cost effective go to market strategy of newlyreleased Nokia models in the Philippines.- Reinvented “out of the box” dealer programs, that strengthen trade partnership.- Conceptualized a national Nokia Rural Invasion project, strengthening Nokia'sMarket Rural Leadership.- Directly reporting to the President of the company.

Established the pioneer sales and marketing team, hitting Php. 10,000,000.00 in thefirst year of operations.- Conceptualized Cost Efficient, Marketing Plans and Brand Activation thatproduced immediate result needed by the company.- Distributorship planner for Visayas and Mindanao overseeing 2 Regional SalesManager and about 16 sales representatives and 8 telemarketers.

Handled Brand Management of Consumer products.-Initiated re-activation of rationalized SKU's in Major Key Accounts, increasingconsumer sales volume of the company by 25% thru improved channels.- Proven track record in initiating cost effective programs, trade programs thatsaved almost 2 million pesos in company expenditures.- Initiated pricing strategy across all brands, maintaining price advantage overbenchmark and competitors

Handled, sales/marketing management, economic analysis, market research andmarketing information management of all Pasta Brands.-Initiated Marketing Reforms, Activities, and Campaigns for better brand imagingand brand positioning in the market.-Directly Report to the Marketing Director and the VP for Sales and Marketing

Master'S In Communication, Mass Communication/Media Studies

Master, Business Administration

Bachelor In Broadcast Communication, Broadcast Communication

Activities and Societies: Student Leader A student leader, President of Communication Society for 3 years and proposed, leaded student.