Managing Editor/Content Strategy Consultant
Highlight Media Group (Hlm)
Managed team of 5-20 in-house writers/freelancers for international online gambling affiliate specializing in poker & casino. Built framework and best practices for company-wide content strategies including core revenue content, evergreen content, dynamic news content and SEO-driven ancillary content Developed and executed content optimization strategy for sites across multiple online verticals including flagship brand site and 10 international language sites Produced multiple content series with 500k+ unique page views and acquired organic links from A-list online authorities incl. The Economist, Sports Illustrated, USA Today, Perez Hilton, Gizmodo, Slashdot, TechCrunch, etc. Editorial review of dynamic, evergreen and revenue content for topic cluster/keyword optimization, CTA distribution, meta titles & headers, internal linking and conversion Daily/weekly analysis of core & ancillary content plus content gap analysis & developing content to be first in on potential revenue streams Co-ordinated live coverage of Battle of Malta Poker Festival 2012-2017 and provided editorial support/oversight for World Series of Poker coverage 2009-2016 Oversight of content distribution & brand management via social media Worked remotely for 10+ years; managed freelancers in multiple continents and coordinated content strategy with home offices on 9-hour time difference
