-- Managed full casino & sports betting builds for both in-house domains and third-party media deals-- Built 50+ page casino sections for media sites that earned #1-3 rankings for online casinos, best online casinos, online casinos real money, online casino no deposit bonus, and online slots real money terms.-- Tracked & optimized high-value keywords/growth opps for owned sites & media partners in US markets-- Built content outlines, assigned projects, edited & posted copy in multiple CMS systems plus final review of content for CTAs, html titles & metas, internal links & conversion friction

-- Led a team of up to 6 evergreen content managers for online sports/casino affiliate-- Managed off-site SEO project with third party to support SEO and revenue objectives for owned media-- Implemented new revenue content pages for existing/new sites; increased OLCs(Operator Link Clicks) 2-20x month-over-month consistently

 Managed team of 5-20 in-house writers/freelancers for international online gambling affiliate specializing in poker & casino. Built framework and best practices for company-wide content strategies including core revenue content, evergreen content, dynamic news content and SEO-driven ancillary content Developed and executed content optimization strategy for sites across multiple online verticals including flagship brand site and 10 international language sites Produced multiple content series with 500k+ unique page views and acquired organic links from A-list online authorities incl. The Economist, Sports Illustrated, USA Today, Perez Hilton, Gizmodo, Slashdot, TechCrunch, etc. Editorial review of dynamic, evergreen and revenue content for topic cluster/keyword optimization, CTA distribution, meta titles & headers, internal linking and conversion Daily/weekly analysis of core & ancillary content plus content gap analysis & developing content to be first in on potential revenue streams Co-ordinated live coverage of Battle of Malta Poker Festival 2012-2017 and provided editorial support/oversight for World Series of Poker coverage 2009-2016 Oversight of content distribution & brand management via social media Worked remotely for 10+ years; managed freelancers in multiple continents and coordinated content strategy with home offices on 9-hour time difference

SEO and marketing/PR copywriter in Vancouver office for international iGaming lead generation company. Promoted to Content Team Lead in Nov. 2008 before transferring to Stockholm office in 2009.