Traction Media is a dynamic agency that empowers B2B companies with creative brand marketing and innovative lead generation strategies designed to deliver measurable, impactful results. We specialise in helping businesses across diverse industries, including SaaS, financial services, customer experience (CX), telecommunications, travel, and mobile apps.At Traction Media, we believe that a powerful brand presence is essential for growth in today’s competitive B2B landscape. We worked closely with our clients to develop compelling brand narratives that resonate with their target audiences, strengthening their market positioning. Our expertise in brand marketing enabled businesses to stand out, enhancing their visibility and driving meaningful connections with potential customers.Beyond brand development, our cutting-edge lead generation strategies were tailored to each client’s unique goals. By leveraging data-driven insights, digital marketing tactics, and creative campaigns, we consistently delivered high-quality leads that fuelled business growth. From optimising conversion funnels to implementing multi-channel outreach campaigns, our focus was on creating sustainable, scalable lead generation that had a direct impact on revenue.Our approach was grounded in collaboration. We worked closely with clients to understand their vision and challenges, ensuring that our strategies were fully aligned with their objectives. Through a combination of creative storytelling and advanced marketing techniques, we helped businesses build long-lasting relationships with their target audience, generating tangible results in both the short and long term.Traction Media’s commitment to delivering measurable outcomes and innovative marketing made us the go-to partner for B2B companies looking to enhance their brand and drive revenue through intelligent lead generation.

As Head of Marketing at yoummday, I led all strategic marketing initiatives aimed at driving growth, building brand awareness, and accelerating customer acquisition in the B2B SaaS space. My focus was on elevating Yoummday’s position as a leading AI-driven platform for customer experience solutions.Marketing Strategy & Leadership: I spearheaded the development of comprehensive marketing strategies, aligning efforts with company goals and ensuring a clear go-to-market plan for both new and existing AI products.Brand Positioning & Thought Leadership: I oversaw brand messaging and positioning, ensuring that Yoummday’s value proposition resonated with our target audience. I implemented a content strategy that included white papers, case studies, and webinars, positioning Yoummday as a thought leader in AI and digital transformation for B2B companies.Lead Generation & Demand Generation: I developed and optimised lead generation strategies, including inbound and outbound marketing, SEO, and content-driven funnels that nurtured prospects through various stages of the buyer journey, enhancing Yoummday’s visibility and driving sustainable growth.Cross-Functional Collaboration: I worked closely with sales, product, and data teams to ensure marketing efforts aligned with product development and sales objectives, improving overall business performance.Data-Driven Insights: I utilised analytics to measure and refine marketing campaign performance, making data-driven decisions to optimise engagement and improve overall ROI.Through strategic leadership, my goal was to ensure that Yoummday remained at the forefront of innovation in the B2B SaaS and AI space while driving customer engagement and business growth.

As Head of Marketing (Fractional) at The Super Marketing Group, I was responsible for leading marketing strategies that drove customer acquisition, retention, and engagement in the competitive loyalty and subscription marketing sector. I oversaw the development of campaigns designed to build brand loyalty and maximise the effectiveness of our reward-based products.Strategic Marketing Leadership: I developed and implemented marketing plans that increased brand visibility and engaged diverse target audiences, positioning The Super Marketing Group as a leader in loyalty marketing solutions.Customer Acquisition & Retention: I led initiatives to grow our client base by creating bespoke loyalty and rewards programmes that resonated with customers. My efforts improved client retention and maximised customer lifetime value through our signature products like Supercard and Super Travel Club.Digital Marketing & Brand Engagement: I spearheaded integrated digital marketing campaigns across SEO, social media, and email marketing channels, driving both acquisition and retention. These initiatives supported major product offerings, including the Super Travel Club, designed to enhance customer experience in the travel sector.Content Creation & Brand Messaging: I crafted compelling content and managed communication strategies that effectively showcased the benefits of our subscription products. I ensured consistent brand messaging that highlighted our value proposition of delivering cost-effective, high-value rewards to members.Cross-Functional Collaboration: I worked closely with product development and sales teams to align marketing efforts with business goals, supporting the expansion of our services to new markets.My role focused on ensuring The Super Marketing Group’s solutions delivered tangible value to customers while driving business growth.

As Head of Media and Marketing at ICON, I was responsible for driving brand awareness, customer acquisition, and digital engagement in the competitive customer experience (CX) sector. I led media and marketing strategies that supported ICON’s mission to deliver exceptional multilingual CX solutions across international markets.Brand Strategy & Development: I oversaw the development and execution of ICON’s global brand strategy, ensuring a consistent message that highlighted ICON’s expertise in delivering high-quality CX through multilingual support. This involved aligning the brand with ICON’s value proposition of superior customer service.Digital Marketing Leadership: I developed and managed digital marketing campaigns, including SEO, PPC, and social media, to boost ICON’s presence in the CX industry. These initiatives attracted clients from key sectors, positioning ICON as a trusted partner for multilingual customer support.CX-Focused Content Creation: I spearheaded content creation centred on customer experience, developing engaging material for ICON’s website, blogs, and communications. I also managed multilingual content, enhancing client CX across global markets.Lead Generation & Customer Acquisition: I implemented lead generation strategies tailored to the CX industry, driving inbound enquiries from clients seeking multilingual solutions. I worked closely with sales teams to ensure alignment between marketing and client acquisition goals.Event Management & Partnerships: I led ICON’s participation in global CX and BPO events, securing media coverage and speaking engagements that showcased ICON’s thought leadership in multilingual customer experience solutions.Throughout my tenure, I focused on improving client retention and driving growth by positioning ICON as a trusted provider of CX solutions to global brands.

As Head of Recruitment at ICON, I was responsible for overseeing the full recruitment lifecycle for a multilingual call centre, ensuring the acquisition of top talent across diverse markets. I led recruitment strategies that aligned with ICON’s business objectives, focusing on sourcing candidates with the right language skills and cultural fit to deliver superior customer service to international clients.Strategic Recruitment Leadership: I developed and implemented recruitment strategies to attract, assess, and hire multilingual talent across various markets. This included building a pipeline of qualified candidates to meet the staffing needs of ICON’s fast-paced, high-volume operations.Talent Acquisition & Sourcing: I led the talent acquisition process, utilising both traditional and innovative sourcing methods, including job boards, social media, and recruitment agencies. I focused on attracting candidates with the necessary language skills, cultural adaptability, and customer service experience to excel in a multilingual environment.Candidate Experience & Employer Branding: I enhanced the candidate experience by streamlining the recruitment process, ensuring timely communication, and promoting ICON as an employer of choice in the customer service industry. I collaborated with marketing teams to strengthen employer branding, highlighting ICON’s inclusive and dynamic work culture.Data-Driven Recruitment: I used recruitment analytics to monitor hiring KPIs, track candidate progress, and optimise the recruitment funnel. This data-driven approach allowed for more efficient hiring and better alignment with ICON’s overall staffing needs.Through my leadership, I ensured ICON had a strong, capable workforce, aligned with its mission to provide exceptional customer service across international markets.

As Head of Marketing at Zoomsphere, I led strategic marketing initiatives to increase brand visibility, drive customer acquisition, and strengthen relationships with social media professionals and enterprise clients in the SaaS industry. My role was crucial in positioning Zoomsphere as a leader in social media management and analytics.Strategic Marketing Leadership: I developed and executed marketing strategies that aligned with business goals, focusing on brand awareness, customer retention, and lead generation in the competitive SaaS market.Content Marketing & Thought Leadership: I directed content marketing efforts by producing white papers, blogs, and case studies, positioning Zoomsphere as an industry thought leader. These initiatives attracted high-value clients and built credibility in the market.Demand Generation & Lead Nurturing: I implemented SEO, PPC, and email marketing strategies, resulting in a higher volume of qualified leads. I also developed lead nurturing programmes to optimise the sales funnel.Product Marketing & Launches: I managed the marketing campaigns for product launches, ensuring that messaging highlighted Zoomsphere’s unique value proposition and resonated with the target audience.Brand Positioning & Market Expansion: I refined Zoomsphere’s brand positioning across all channels and played a key role in expanding its presence in international markets.Team Leadership & Collaboration: I led a marketing team, fostering creativity and collaboration. I worked closely with product, sales, and customer success teams to align marketing with business goals.My strategic leadership helped drive Zoomsphere’s growth and established it as a top-tier solution in the social media management space.

As Media and Communications Manager at Datamolino, I led the company’s communication and media strategies to increase brand awareness and market positioning in the fintech industry. I was responsible for crafting compelling content that highlighted Datamolino’s solutions, improving engagement with both clients and partners.Content Strategy & Creation: I developed and executed a content strategy, producing blogs, case studies, and social media posts that effectively communicated the company’s value proposition.Media Relations & Brand Visibility: I managed media relations, securing press coverage and positioning Datamolino as a thought leader in the invoice processing space.Internal Communications: I enhanced internal communication by developing materials that fostered company-wide understanding of key initiatives and product developments.

As a journalist at Inventures, I covered the dynamic EU start-up ecosystem, crafting engaging stories that highlighted innovative companies and emerging trends. My role involved interviewing founders, exploring start-up success stories, and offering insights into the entrepreneurial landscape across Europe.Storytelling & Content Creation: I excelled in storytelling, translating complex business concepts into compelling narratives that resonated with the start-up community and investors alike.Industry Insights & Analysis: I provided in-depth analysis of market trends, start-up funding, and technological advancements, delivering well-researched articles that informed and inspired my audience.My ability to blend storytelling with industry insights helped shape the publication's voice in the European start-up scene.

Experience in - - Developing and executing successful recruitment marketing strategies to attract and retain top talent in the tech industry.- Building and managing an employer brand that resonates with the target audience and differentiates the company in a competitive market.- Developing and implementing creative and effective sourcing and recruitment advertising campaigns across multiple channels.- Measuring and analyzing recruitment metrics to continuously improve the recruitment marketing strategy.- Staying up-to-date with industry trends, best practices, and technologies in recruitment marketing.- Building and maintaining relationships with key stakeholders, including universities, associations, and industry leaders.

Experience in - - Driving business growth and revenue for a startup in the recruitment sector through effective business development strategies.- Building and maintaining relationships with key stakeholders, including clients, partners, and industry leaders.- Developing and executing successful sales and marketing campaigns to increase brand awareness and drive new business.- Conducting market research and analysis to identify new business opportunities and trends.

Experience in - - Developing and implementing successful marketing campaigns across multiple channels, such as email, social media, and content marketing.- Conducting market research and analysis to identify trends and new business opportunities.- Measuring and analyzing marketing metrics to continuously improve marketing strategies and tactics.- Staying up-to-date with industry trends, best practices, and technologies in education and travel marketing.- Developing and implementing effective brand management and reputation management strategies to enhance brand awareness and reputation.

Consulted on a short term PR campaign to drive online awareness of the company’s brand.

Hosted metropolitan breakfast radio show as required to fill-in for hosts on vacation.

Managed all facets of the production of a major metropolitan FM breakfast radio show. Responsible for the journalistic direction and demographic penetration of the program. Responsible for the generation and curation of all outgoing communication and PR both offline and online. Managed all incoming media requests and while maintaining and developing the brand identity of the show and the radio station.

Cooperated in the production of a major metropolitan FM breakfast radio show. Managed all incoming media requests and while maintaining and developing the brand identity of the show and the radio station.

Live traffic reporting for multiple Australian radio networks.

Managed all production facets of 4BC's breakfast show, the major metropolitan breakfast talk radio show in Brisbane. Responsible for the journalistic direction and demographic penetration of the program.

Cooperated in the production of 4BC's Drive Show. A daily talk-back radio program centred around news and current affairs.