• Head sales lead for overseeing full company beverage portfolio and driving retail channel strategy, performance KPIs, and goals to achieve company’s annual growth targets across all channels for total USA.• Oversee full US sales team comprised of Key Account Managers, Sales Specialists, District Managers, and Distribution Managers.• Manage and foster customer relationships with key decision makers; establish and uphold high-level, executive contact with both retailer and distributor partners.• Lead further development and implementation of Category Strategy and design across HQ team and other various cross functional divisions.• Develop fact-based analyses to fully comprehend market and category dynamics leveraging syndicated and customer data.• Consistently monitor and manage performance to leading indicators including sales forecasting, pipeline management, and commercial activity.• Communicate sales strategies, campaigns, company initiatives, and promotions to ensure sales and brand objectives are achieved.

Grant Barco Capital is a venture capital firm specializing in pre-seed and seed stages of food, beverage, and F&B technology companies.

• Lead and manage business, P&L, promotions, distribution, innovation, sales, and pricing initiatives to sell our full wine and spirits portfolio at chain accounts to drive growth for the small format channel (convenience, gas, drug, & military).• Utilize a proven track record of multi-state account management while developing account plans and budgets, prepare and present account reviews, and communicate activities effectively both internally and externally.• Drive all aspects of deal management and review strategies with brand teams, finance, marketing, and sales leadership to increase profitability and sales for products and buyers with syndicated sales data and program execution recaps.• Collaborate with our General Counsel team to follow state and federal guidelines to ensure legality of sales initiatives.

• Responsible for leading our partnership with The Wine Group, managing the total P&L, and building out the annual business plan and marketing programs to grow Cupcake wine. • Work closely in a matrixed environment with supply chain, finance, wholesalers, and other senior leadership in the region and at HQ to set clear objectives.• Accountable for developing and managing annual account plans for retail chain accounts.• Follow state and federal guidelines to ensure legality of sales initiatives.

• First Teavana Key Account Manager to be hired by Anheuser-Busch• Serve as key contact for regional retailers (all channels) to sell in Teavana portfolio, negotiate slotting fees/contracts, & manage wholesaler relationship• Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance• Assist in developing promotional calendars with Teavana team to drive execution that delivers AOP• Drive Execution (Features, Displays, Assortment, New Items, Shopper Marketing Opportunities)• Work closely with Starbucks marketing team on marketing initiatives and rollouts

North America Nutrition - Gatorade, Quaker, Tropicana, Naked Juice, & Muller - Representing $80+ million in total sales• Responsible for in-store execution and selling of PepsiCo NAN products within the Walmart channels and large format grocery channels for the heartland Midwest region (covering 7 states).• Lead and manage broker sales team of 2 Retail Supervisors and 22 Sales Associates.• Accountable for all communication and implementation of PepsiCo promotional and merchandising plans to ASM broker sales team and DRT.• Sell-in ad programs and new items to all accounts.• Provide financial management of reset budgets and POS/equipment forecasting and ordering.

PepsiCo Warehouse Sales - Quaker, Tropicana, & Gatorade - Representing $16 million in total sales• Customer Manager for Food Bogopa for the NYC Metro Area and Harold Levinson Associates for the NYC metro area (5 boroughs)• Co-manage RMG and Associated for the PA, NJ, and NYC metro area.• Responsible for creating and implementing ad contracts and trade promotions, selling in new items, and managing the sales planner.• Liaise between the customers, Trade Promotions team, and Customer Finance Services to ensure proper payment and bill settlements. • Conducted presentations and negotiations in both Spanish and English to Hispanic owner groups.Project Mayflower (completed)• Responsible for distributing Quaker single serve items throughout the NYC retail market.• Managed various key distributors. • Co-managed with District Sales Leader 4 sales representatives from Advantage Sales and Marketing to gain retail execution.• Coordinated with Pepsi Power of One team to drive retail execution for the Super Bowl.

Rema Foods is a leading importer serving the retail, food-service, and industrial trades. Products cover a complete range of canned, frozen and packaged commodity foods, and specialty foods.• Helped managed existing clients such as Roma - Performance Food Group and Reinhart Food Service representing over $30 million in total sales.• Developed and enhanced client relations skill-set, resolved internal and external issues, and accomplished multi-tasking deadlines.• Created trade show materials, attended trade shows, and promoted various products.

As an intern at BMW Group, I have gained a multitude of exposure in marketing and public relations. I have worked on multiple strategic marketing and PR campaigns to generate publicity for various reputable partnerships and events such as the United States Olympic Committee, Jamie Foxx's Foxxhole satellite radio channel, BMW Championship - PGA, Ramapo College Charity Golf Outing, and many more. I am also responsible for editing and creating press releases to distribute to various media outlets.

Taught Introduction to Fundamental Business in English to Chilean university students

Involved in numerous projects to attract additional students to learning English by use of various marketing campaignsGained a great amount of exposure in public relations and marketing by working with senior associates in various projects such as creating brochures and enhancing the beautification of the institution