• Managed all In Store Bakery sales and category insights and analytics for Meijer, Albertsons, Costco, Giant Eagle, SEG and regional grocers exceeding $300MM in sales • Developed ISB Category specific growth stories using Shopper Insights, Category and Consumer Trends, and Sales data and presented key findings and strategies to retailers and made recommendations to drive sales and improve the Bakery shopping experience• Created National, Key Account, and Category specific performance scorecards using Nielsen data and delivered monthly performance updates to Key Account Managers, Category Marketing Directors and SLT analyzing sales performance and opportunities • Utilized Total US Nielsen sales data to create Product Distribution Priority Lists and leveraged account specific sales data to identify assortment and sales opportunities and made product recommendations to drive incremental sales• Partnered with Account Managers to develop annual volume estimates based on sales trends and identified gaps to plan and key needs to deliver plan• Created daily store level Ace Breads Out of Stock and Shrink report using Meijer sales data and communicated weekly incremental sales opportunities totally $500K annually

• Acted as an unbiased category advisory while creating and presenting category reviews utilizing Meijer and Nielsen sales data to optimize assortment mix and product adjacency to drive incremental sales • Partnered with Shopper Insights to actively engage with Meijer shoppers to gain consumer insights and gather feedback on product and shelving initiatives to support sell stories and influence the Meijer buyers • Manage onboarding, daily activities, long-term projects, performance evaluation and career planning for direct reports• Engaged with Shopper Insights and National Category Management resources to create a future-state vision of the Snacking category and presented to senior leadership• Leveraged Nielsen Sales data, Consumer Insights, and Category Trends to successfully expand company priority distribution items exceeding targeted growth by 7 items

-Manage all sales aspects of a 1,000,000+ case business including new item presentations, promotional planning and trade spending, volume estimating, consumer insights and category reviews-Delivered 5% unit growth despite a struggling account and exceeded volume target by 9% while staying within 95% of authorized funding-Leveraged account and market sales data to create customized account and consumer focused new item sales stories highlighting account, category and consumer trends to negotiate placement of 34 new items and 4 high priority established voids-Responsible for the planning and spending of over $5,000,000 in trade spending to drive the greatest incremental sales possible -Grew Progresso soup dollar share fiscal year-to-date and 3 points in key soup season-Manage all major event executions with the account and 3rd parties including determining product lineup, event creative and Catalina execution

-Utilized Nielsen on a daily basis to lead all business analysis including trends, pricing, merchandising performance, distribution analysis, volume estimating and new item sales projections for products delivering nearly 6 million cases -Created at-risk reporting tool in order to identify low turning SKUs and make recommendations on new merchandising opportunities and shifts to protect distribution-Identified opportunities to maximize social media and digital resources to drive brand and merchandising awareness via blogs and digital coupons-Managed onboarding, daily activities, long-term projects, performance evaluation and career planning for direct reports-Led project to automate and enhance monthly scorecards to provide greater insight into category trends and performance-Assisted in maximizing efficient spending of $30 million+ in trade spending and worked directly with division points on additional funding and necessary plan exceptions

-Provided consumer and category insights and trends for multiple key categories including yogurt, frozen vegetable and refrigerated and frozen baked goods on an ongoing basis-Conducted semi-annual assortment review with key competitors and customer to optimize product assortment and sell in new items while maximizing distribution-Created and modified all necessary planograms based on best-in-class flow recommendations and ensure proper product progression across sizes -Performed broad category reviews and made space and aisle flow recommendations based on current customer sales data and trends-Leveraged consumer insights and sales trends to expand yogurt sets by 4 linear feet resulting in improved sales and distribution

-Updated and analyzed monthly sales trends via Nielsen and called out wins, opportunities, and other insights for direct sales force, senior management and customer -Conducted Nielsen based post-performance merchandising analysis to determine promotional success, display opportunities, and future pallet and shipment recommendations, -Analyzed business trends and created sales projections on major product strategy change to EDLP which led to significantly improved baseline trends and gained 4 items in distribution-Created and customized division sell sheets and category overviews that were used to obtain Soup Captaincy at key customer region-Utilized Nielsen pricing data to create an account price tracker with market comparisons to influence account’s everyday price-Led a continuous improvement project which provided better competitor insights and analytics for utilization in long-term promotional planning

-Exceeded “Average AR over 60” goal by over 80% and exceeded “Average Days to Pay” goal by 30% -Verified customer fulfilled all promotional performance obligations and adhered to policies-Oversaw trade fund accounts for customers: spending totals over $18 million annuallyInitiated promotional dollar discrepancy threshold to stream line payment process

Chosen as Bakery Ingredients Account Operations Specialist of the Year (Fiscal Year 2008) Created a comprehensive file for Team Lead job responsibilities, thereby providing seamless transitions to new Team Leads Developed a comprehensive strategic training handbook for Bakery Ingredient team which defined specific job objectives and responsibilities for incoming team members Developed and implemented online customer documentation and records thereby eliminating wasteful printing costs Reduced team deduction totals Supervised, trained, and mentored team employees Provided employee performance feedback Conducted work load analysis Developed action plans for improved customer satisfaction Modified and updated cross-departmental business policies and procedures Determined product allocation

-Managed customer order process-Reviewed customer terms and conditions ensuring no conflictions with company policy-Coordinated distribution, receipt, and compliance of Customer Pick-up Agreement -Negotiated payment of past due invoices and resolve invoice discrepancies

Acted as primary inside contact for large Original Equipment Manufacturer CustomersWorked cross-departmentally to design and price custom parts while maximizing profitProactively reviewed customer orders and inventory levels to ensure timely delivery

Original Equipment Manufacturer SalesCompleted a Six Sigma Green Belt, literature inventory, which led to a $14,000 cost reduction in the first yearWorked with production and distribution centers to ensure product delivery to customersProvided a personal contact for customers with accounts ranging from $10,000 to $2+ million to ensure on time deliveryKEY ACCOMPLISHMENTSLicensed Attorney Obtained Juris Doctor while working full timeEagle Scout (1997)Staff Writer for The Record, the St; Proficient in Microsoft Office and SAP Order Entry system.