Christopher Heffernan Email & Phone Number

North Reading, Massachusetts, Us

Focused on helping Brunt on it's mission to be the modern workwear brand for the next generation of blue collar workers.

Dulles, Virginia, Us

Children of Fallen Patriots Foundation provides college scholarships and educational counseling to military children who have lost a parent serving in the line of duty. It is estimated there are 25,000 children who qualify for our assistance, at an estimated need of over $625 Million dollars. Over the past 20 years, Children of Fallen Patriots has assisted over 2400+ students and raised over $55MM with 95% of those dollars funding our program. Thanks to our students achieving an incredible 91% graduation rate, the Bridgespan Group measured the return on investment (ROI) of our program to be over 16x. Every dollar invested in our foundation translates to over $16 in increased lifetime earnings for our students.

Portland, Oregon, Us

Portland, Oregon, Us

Responsible for Product, Marketing, and Sales across Wholesale, Direct To Consumer, E-commerce, and retail channels for the KEEN brand including KEEN Outdoor, KEEN Kids, and KEEN Utility business units.Maintained Revenue in 2020 during Covid, while achieving +18% growth in Operating Income. Took aggressive action, restructured company into 3 targeted business units and invested in production/inventory against industry trends. Delivered 30% top-line Revenue growth in Fiscal Year 2021 along with +83% increase in Operating Income. New business units delivered fewer, but more successful new product introductions through relevant and targeted ‘go to market’ sales campaigns. Global teams saw 25% increase in adoption/‘sell in’ within existing accouns and saw unprecedented sell through in the first few weeks of digital marketing campaigns.Improved Gross Margin by 110 Basis points and reduced expenses by 270 basis points since fiscal year 2019 due to material consolidations, fewer yet more focused new product introductions, and a shift to more digital marketing tools driven by real time, performances-based analytics.

Portland, Oregon, Us

Reporting to the CEO, responsible for all functional areas of the KEEN Utility division (Work Boots) including Sales, Product, Design, Development, Direct To Consumer, Marketing, Merchandising, and Sales. Tripled the size of business over 7 years, adding over +$100M in incremental revenue and growing the work business from 10% to over 35% of KEEN’s total Revenue. Highlights:* Expanded team from 19 to 48 employees, creating a highly focused, cross functional team of experts * Re-positioned and sharpened the brand positioning and focused team against creating/launching products that solved unmet end user needs* Doubled investment in marketing, over indexing on Digital marketing tools and tactics to build brand awareness among Millennial blue collar workers* Grew Top line sales, expanded product categories, increased headcount, and marketing spend - while still delivering 5X growth in Operating Income* Tripled Canadian revenues and E-commerce revenues over last 4 years by optimizing product offering, SKU productivity, and complexity reduction* Doubled output and improved gross margins by +200 Basis Points in KEEN's own Portland manufacturing factory

Charlotte, North Carolina, Us

Full Profit and Loss responsibility for Honeywell's Industrial Footwear business in both North and South America, operating within Honeywell's Safety Products Division in Rhode Island. Managing extensive branded portfolio of safety footwear brands (e.g. Oliver, Servus, Ranger, NEOS, Xtratuf, Muck Boot, Kings, etc.) across all work boot product segments and end use occasions.

Rockford, Mi, Us

Reporting to General Manager, responsible for all product line and new product introductions across footwear, apparel, and gear for head-to-toe lifestyle Sebago Brand. Reduced average online consumer age from +65 to sub 35 years old through creation of key influencer product collaborations, premiering with Ronnie Fieg and including Colette, Filson, MBooji, and others.

Racine, Wi, Us

Responsible to division General Manager for $80 million division (20% of total company) for Necky Kayak, Ocean Kayak, Old Town Canoe, Extrasport Life vests, Carlisle Paddle Gear, and Lendal Paddle brands. Administered $11.7M budget and managed 5 direct reports.

Stratham, Nh, Us

Led global product management strategy & new product development & execution for the Timberland PRO brand. Managed team of 8 design and development professionals. Served as voice of the consumer on Senior Leadership Team.

Stratham, Nh, Us

Concord, Ma, Us

Introduced and drove Refrigerated Juice products in Grocery Channel.

Cincinnati, Ohio, Us

Washington, Dc, Us

Master Of Business Administration - Mba, General Management

Bs, Mechanical Engineering

Education record