Christopher Held Email & Phone Number

Fremont, Ca, Us

San Jose, Ca, Us

• Create 25 product ecommerce landing pages across both desktop and mobile devices resulting in 123% revenue increase from the prior year. • Develop omnichannel creative campaigns used in channel, video, social media and event marketing.• Propose design solutions to business objectives used across websites, social, banner ads, event graphics, product videos, and various channels.

San Jose, Ca, Us

• Lead a team of designers in the creation of e-commerce landing pages across multiple brands. Propose iterative designs to improve conversion rate and increase sales.• Rebrand the Western Digital Brand store developing initial concepts, wireframes, and visual design to improve consumer experience. This reduced “add to cart” click-throughs from five clicks to three, increased cart completions, while reducing bounce rate.• Redesign the SanDisk and SanDisk Professional Brand stores from initial concept, wireframes, prototype, user testing and visual design. Increased click-through conversion rate and reduced consumer confusion for multiple variations of memory cards and SSDs.• Developed the Western Digital 2020 holiday campaign store which resulted in a 178% sales increase from 2019 across all brands: WD, SanDisk, and G-technology. Present initial concepts to key stakeholders, drive alignment, and coordinate with engineering teams for file handoff.• Launch the SanDisk Professional brand of products leading the design of e-commerce pages to align with the new premium brand. Drive alignment of the layout and visuals to marketing and channel partners.• Provide creative direction and guide all direct reports, including career development playbooks, annual performance reviews, and compensation.

Saint-Mandé, Île-De-France, Fr

• Designed user interface screens for the live service guitar teaching software, Rocksmith. Utilized the Agile process in two-week design sprints to develop features for the game.• Adjust and optimize designs to work on both desktop PC and television, considering both keyboard/mouse and controller inputs.• Worked closely with UI leads to develop game design concepts, end of song results flow, player card, practice recommendations, and song list visuals.• Prepare pixel perfect specs to hand off final screens to the software development team.

Saint-Mandé, Île-De-France, Fr

• Assist Art Directors in the creation of design assets for Immortals Fenyx Rising, Hyper Scape, Rainbow Six Siege, and other unannounced titles.• Explore multiple design styles to gain alignment on visual tones for UI and brand elements.• Created in-game event graphics, logos, icons, and event artwork for Rainbow Six Siege, Operation Void Edge.

• Promoted to support live services of the game DomiNations. Created in-game event graphics, icons, logos, and user acquisition videos to support player engagement.• Provided creative direction to external vendors and present concepts to internal teams.• Designed mobile responsive user interface for the Nexon blog and nexonm.com. Maintained visual site updates for game specific pages.• Achieved 9.2% increase in app install rate (Durango) and 5% increase (DomiNations) through designs created for App Store optimization.• Attained 20x increase from the baseline in app install rate from User Acquisition videos created for Durango.

• Design marketing assets including brand identity, app store screenshots, icons, user acquisition ads, community, events, and swag for titles including Titanfall, HIT, and DomiNations.

Redwood City, Ca, Us

• Promoted to create and enforce brand style guides used across user interface and visual design for top video game titles including Battlefield, Star Wars Battlefront, and Titanfall.• Led and managed a team of designers in the creation of digital marketing initiatives including interactive banner ads, engagement emails, cinemagraphs, and e-commerce assets from initial concept through completion.• Assigned designers for site mockups, wireframes and graphics for ea.com, swtor.com, and battlefield.com.

Redwood City, Ca, Us

• UI/UX design for web-based HR business applications including the corporate jobs site and corporate intranet resulting in 5x increase in viewership.• Created personas, wireframes, sitemaps, user flows, paper prototypes and visual design of icons, UI, and widgets.• Built an onboarding new hire tool used across all EA global locations to increase visibility of employee development programs.• Developed early wireframes and prototypes for the Origin digital distribution platform on console devices.• Collaborated with programmers and engineers to improve and execute design solutions.

Redwood City, Ca, Us

• Visual design for game landing pages through Zazzle.com and various other partnerships.• Design of a wide range of marketing materials, including executive presentations, retail signage, reviewer guides, logos, event graphics, t-shirts, and Human Resources collateral.

Bs, Graphic Design

Ux Design