Christopher Hernandez Email & Phone Number

Jacksonville, Florida, Us

• Maintaining and enforcing the AEW Brand Guidelines across multiple platforms, including print, digital,and broadcast• Reviewing direction and assets for licensed consumer packaged goods including: trading cards, action figures, video games, apparel, and other products ensuring branding and talent are portrayed accurately• Coordinating with licensors to schedule public appearances with talent, as well as, creating content forvarious social media posts and commercials• Partnering with internal and external designers to create advertisements, brand, social, and eventgraphics, vehicle wraps, displays, packaging, and websites• Collaborate with Warner Bros. Discovery to develop and proof engaging copy for marketing purposes• Coordinating with video production team and photographers on video and photo shoots• Creating and implementing ways to increase brand presence on a variety of platforms

Remote First, Us

• Curated a collection of digital basketball, baseball, & football collectables consisting of marquee players and plays, which were all sold in-house on NFTU.com• Negotiated contract and marketing terms with professional and collegiate athletes under “name, image, & likeness” (NIL) provisions to use their likenesses within our product• Worked with representatives from each of the “Power Six” collegiate athletic conferences to secure team and conference usage rights, as well as, imagery and video from select games• Initial drop of product (March – May ’22) curated by my team grossed the company $1.5 million, with secondary marketplace having a current volume of $365,000

Tempe, Arizona, Us

• Created consumer products for the television shows: “The Walking Dead,” “Stranger Things,” “Game of Thrones,” as well as; the National Basketball Association, Major League Baseball, and the National Football League to be sold in the toy & entertainment aisles of national retailers such as Target, Wal-Mart, and on Amazon.com• Brands under my management, grossed the company over $6 million dollars in revenue since 2017 an improvement of $500,000 from the previous three years• Supervised a team of digital sculptors, engineers, and product painters throughout the duration of the production process• Developed and maintained a strong relationship with the licensor and its parent network (Netflix, HBO, & AMC); and routinely interacted with representatives for LeBron James, Kobe Bryant, Keanu Reeves, David Bowie, and the casts of “Game of Thrones” and “Stranger Things” to negotiate approvals and update the status of the production process• Appointed by “Spawn” creator Todd McFarlane to create a line of “Spawn” themed consumer products to be sold and marketed at various conventions throughout North America• Collaborated with Director of Marketing to develop and execute marketing copy, marketing assets, press releases, social media, and identifying key markets

Bachelor Of Arts (Ba), Communication, General

Associate'S Degree