Professional, sustainable and smart tourism destination development is a complex issue, as→ the DNA of every destination is different→ different stakeholder groups (public bodies I private entrepreneurs I local population) have to be involved and the tourism value chain in a destination is often very fragmented→ destination development includes numerous elements such as organizational structures I marketing I branding I tourism product development I iconic attractions I education I quality improvementI have more than 20 years of experience in the field of tourism development focusing on tourism destinations supporting 100+ destination and tourism projects in 25 countries - among them① countries with a well-established tourism industry such as Austria I Croatia I Turkey I China I Switzerland② emerging countries such as Saudi Arabia I Azerbaijan I Iraq I Albania I Kazakhstan