Christopher Holder Email and Phone Number

• Built sales and implementation team from the ground up consisting of Business Development Representatives, Executive Directors and Account managers• Created a sales incentive plan that rewards both individual and group performance, while strategically encouraging a culture based on teamwork and collaboration• Expanded annual subscription revenue +55% in 2018, +105% in 2019, and projected +101% for fiscal year 2020• Added institutional and systemwide business through effective RFPs, generating up to 48% of annual revenues• Formulated an innovative solution-based sales approach, as well as GTM strategies for new products and acquisitions that established clear workstreams and better organizational efficiencies• Worked in tandem with Board of Directors and Executive Management teams to accurately project revenue forecasts, allowing the organization to scale from 18 to 40 employees in under twenty-four months• Oversaw reorganization of Lumen sales and implementation teams by creating a robust inside sales strategy, matching key talents and strengths with new roles focused on customer satisfaction, acquisition, and retention

• Responsible for sourcing and strategizing to close new business opportunities in Higher Education Institutions within the Southeast and Mid-Atlantic.• Worked closely with Knewton senior management, content, data science, and engineering to design course solutions for key accounts.• Selected as a Knewton First Mover by Executive Leadership Team• Increased sales by 8,000 annual units YOY• CRM (Salesforce.com) trainer for national sales team

•Promoted to lead the Capitol District and manage a 10-member team within a $22 million, 5-state area.•Increase revenue by gaining market share, digital activations, and institutional agreements. •Hired and trained 6 new sales representatives all of which were top performers in their first year•Increased digital revenue 10% in 2016 through inclusive access agreements and channel partner strategies•Aggressively expanded institutional agreements across 88 colleges and universities which resulted in a 9% increase in YOY revenue•Managed 3 of McGraw Hill’s key accounts which represented 5M in yearly revenue•Active leader on the McGraw Hill CRM and talent acquisition hot teams•Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing accounts.

•Successfully managed and developed a 3.6M base while leading 11 sales representatives across NC, SC, and VA•Aggressively grew sales and market share within key disciplines at 73 Colleges and Universities•Tasked with scouting, interviewing and training new talent•Developed long term strategies with sales reps to win key adoptions based on the customers needs accounting for 700k worth of new revenue•Coached and held sales reps accountable to ensure strategies are carried through.•Key liaison between the McGraw Hill Virginia team and the Virginia Community College System

•Successfully managed $3M territory consisting of 16 universities between Richmond and Hampton Roads, VA•Aggressively grew sales to exceed territory goal at 106% for Q4 2013, and 118% for 2014•Secured net new sale of 200k spanning three campuses during first month on job•Actively served as district trainer and Salesforce.com liaison and trainer•Experience in identifying and selling to multiple key decision makers within an organization

•Business to Business sales and marketing representative with full accountability of geographic area of 200+ retail outlets, averaging $25M annual sales (ranking: #8 in region)•Built relationships and credibility with business owners and management teams within my geographic area to enhance their business and profitability•Worked with both local and national retail accounts and suppliers to develop sales strategies to maximize revenue•Developed marketing strategies to successfully launched three new product lines that were completely new to the industry •Capitalized on company acquisition of new product and grew 4.75% in first year (ranking: #4 in region)through new product distribution and incentive plan implementation•Launched new B2B retail incentive plan that aided in a 5.05% growth (ranking: #4 in region)•Implemented strategic marketing program in a local chain that produced a 126% increase in sales on new product additions•Possessed leadership skills and coached division of peers to use creativity and share ideas to meet company sales goal•Analyze sales data to forecast industry trends and store specific growth potential to aid in the development of individualized business plans to ensure tobacco category growth

•Trained and managed independent sales force existing of 30 sales reps nationwide•Set sales goals and tracked individual performance of all sales reps.•Motivated sales force to achieve the successful launch 2 new product lines•Scouted, presented and acquired additional independent sales force which led to the expansion of our product line to the California, Chicago and New Orleans Markets•Planned, organized and participated in national trade shows to enhance our marketing platform in under-developed markets

•Compiled and organized a data base of both current and potential customers•Designed and produced sales brochure used by all sales reps when presenting the Surgiform product line•Researched competitors and their pricing strategies to align corporate marketing tactics