Christopher Houlden Email & Phone Number

London, London, Gb

London, London, Gb

London, London, Gb

London, London, Gb

A broad role leading an international team of 30 analysts based across Singapore, Shanghai, Beijing, Mumbai, London and Pittsburgh. • Responsible for CRU’s global finished steel, semi-finished steel and metallics markets.• Direct line management function including coaching; appraisal; resource planning; team briefing and internal communications• Budget responsibility: cost and revenue forecasting; tasked with achieving budget• Ownership of strategy development and implementation process, including product development; business process development• Representation of CRU at client briefings, internal and external conferences and external media communications• Provision of expert witness testimony

London, London, Gb

• Responsible for CRU’s analysis of high-growth finished steel, semi-finished steel and metallics markets.• Direct line management function including coaching; appraisal; resource planning• Analysis responsibility for North East Asian flat product markets

London, London, Gb

• Editorial responsibility for CRU’s leading Steel Sheet Products Monitor, Steel Sheet Market Outlook and Slab Market Outlook services. Including production planning; quality management; editing; client liaison and communication• Analysis responsibility for North East Asian flat products market, and analysis input to CRU’s Long Products Market Outlook and Metallics Market Outlook services. Including supply, demand and price modelling and forecasting

London, London, Gb

As Principal Consultant above.

Mumbai, Maharashtra, In

Working in the Group Corporate Centre, supported the group Executive Committee, corporate strategy and development process and business unit strategic and commercial activity:• Forecast steel prices & performed price/cost/profitability modelling• Developed and operated basic cost, supply/demand and revenue models• Analysed and interpreted competitor financial performance & valuations• Performed competitor financial benchmarking & gap analysis• Prepared competitor profiles & briefing papers for CEO & other Executive Committee members• Reported & interpreted competitor strategic/M&A activity• Performed market share and industry concentration analysis• Developed sales team negotiation support material• Initiated, lead and developed a cross-business unit market intelligence knowledge share team• Provided other support & advice to the corporate strategy & development processes, as well as commercial functions across the organisation

London, London, Gb

• Modelled steel supply and demand• Forecast global steelmaking capacity levels• Prepared competitor profiles & reported competitor activities

London, London, Gb

• Developed and implemented a group-wide commercial database• Supported commercial reporting and coordination process• Developed external communication material• Managed agency contracts• Led corporate market intelligence knowledge-share initiative• Supported business development with market analysis and pricing rationale

London, London, Gb

• Monitored & reported product supply, demand and market shares• Coordinated bottom-up sales forecasting and commercial reporting• Performed sales & order book analysis• Delivered marketing communications materials, including exhibitions

• Managed new product trials• Supported customers: complaints handling & reporting, trouble shooting

• Involvement in projects across the manufacturing and technical functions• Formal graduate training including personal development; foundation management

Master Of Business Administration - Mba

Postgraduate Diploma: Industrial Sales & Marketing

Advanced Certificate In Marketing

City & Guilds: Basic Iron & Steelmaking

Bachelor Of Science - B.Sc, Applied Physics