Four Loko changed the trajectory of my life. Not in the same way it changed the lives of thousands of college fans who had epic, half-crazed nights of memory loss…But it was a wild experience of its own. A turning point in my life. My wakeup call. Because I invented Four Loko. I helped grow its parent company and generated billions of dollars in sales. I fought government agencies to keep it legal, took dozens of life-altering chances on it, and even got fired while trying to keep it alive. But the ups and downs I experienced didn’t start with the idea for a caffeine + alcohol beverage. They started in early childhood. Compounded across my upbringing, my family life, and the businesses I built. Then hit me like a truck as my world fell into chaos.Today, I’m a father, investor, and CEO of Koia plant-based protein drinks, which hit over $100M in annual retail sales and is available across the nation. The ups and downs haven’t stopped—I’ve just realized that they’re a part of life as an entrepreneur and a human being. And I’ve gotten better at rolling with the punches and building businesses that can do the same.That’s what I talk about in my new book, Blackout Punch: an Entrepreneur’s Journey from Chaos to Clarity.In this book you’ll learn: – How I went from a blue-collar upbringing to competing with some of the largest companies in the world– Why I started selling drugs as a teenager (and what it taught me about entrepreneurship)– The unconscious fatal mindsets that held me back as an entrepreneur, and how I overcame them– The MOST important decision you can make when launching a business (and how I f*cked it up completely)– How ayahuasca helped me reconnect with myself, repair my marriage, and turn a massive failure into my next successful business– What you definitely should NOT do when launching a businessI wrote my experiences down in this book in the hopes that they’ll encourage you: whether you’re an entrepreneur, a company leader, a Four Loko fan, a health enthusiast and Koia fan, or just a curious individual wanting to read some crazy guy’s life story…But my secret wish is that this book will change your life. Because I know it changed mine. Click the link at the top of my profile ☝️ to preorder Blackout Punch (on sale now).