Christopher J. Collins Email & Phone Number

Grand Rapids, Michigan

Regional Sales Manager for the Southwest Region.Foodservice

Midwest

Pioneered, led and managed a Perishables Division. Prospected new clients and further penetrated key customers and distributors in the Meat/Seafood/Deli/Bakery Departments. Directed Retail Teams accountable for distribution and merchandising at the Retail level.

Pioneered, led and managed a Perishables Division within Carlin/O’Brien Batson. Prospected new clients and further penetrated key customers and distributors in the Meat/Seafood/Deli/Bakery Departments. Directed Retail Teams accountable for distribution and merchandising at the retail level. Key successes included:Secured Meijer Deli: Freshway Salad Kits, 198 storesSecured Spartan Stores Produce: Litehouse Dressings/Dips/Spices, Deli: Van Holten Pickles, 97 storesLipari: Freshway Deli Kits, National Seafood, Ocean Variety Seafood, Kanimi Brand SeafoodTroyer’s: National Seafood business secured with Stack & Van Til, Martin’s Supermarkets and Wiseway Paylo Stores

Midwest

Key responsibilites include account management, analysis, and prospecting. Job complexity includes customer engagement, developing long-term business relationships, and managing financial and marketing resources. Broker management responsibilites for Midwest US Region

Key responsibilities include account management, analysis, and prospecting. Responsible for $2 million sales volume and $100,000 trade budget. Job complexity includes customer engagement, developing long-term business relationships, and managing financial and marketing resources. Broker management responsibilities for Mid-West United States Region.Secured Meijer Meat: Holiday Boneless Hams, 198 storesSecured Troyers: Complete Ham and processed Pork Lines including Private LabelLipari: Secured Full Processed Pork LineGreat North Foods: Full Processed Pork LinesWolverine Packing: Hams and Full Processed Pork LinesT & C Foods: Full Line Hams and Processed PorkK-Mart: Secured Full Line Ham and Processed Pork Lines

Midwest

Owned and managed this Retail Foodservice Brokerage. Focused on Retail Seafood, Meat and Deli, in addition to traditional Foodservice. Responsible for all facets of business ownership including sales, budget development, business profitability, strategic planning, forecasting and resource planning.

Responsible for achieving sales and distribution for all Seafood and Deli manufacturers represented by Conrad Patterson for retailers in Michigan, Ohio, Indian, Illinois, Kentucky and Tennessee. Manage financial and marketing resources, distributor and retailer programs.Martin’s Supermarkets Deli: Saranac Brand Salads, Grecian Delight, 23 storesSpartan Stores Deli: Saranac Brand Dips, Grecian Delight, 97 stores, Tai-Foong USA Frozen ShrimpLipari: Freshmark/Sugardale Meat, Saranac Brand Salads & DipsTroyers: Freshmark/Sugardale Meat

Midwest

Responsible for achieving sales and distribution for all Meat, Seafood and Deli manufacturers represented by Conrad Patterson for retailers in MI, OH, IN, IL, KY and TN. Manage financial and marketing resources, distributor and retailer programs.

Midwest

Owned and managed this Retail Foodservice Brokerage. Focused on Seafood, Meat and Deli, in addition to traditional Foodservice. Responsible for all facets of business ownership including sales, budget development, business profitability, strategic planning, forecasting and resource planning.

Owned and managed this Retail Foodservice Brokerage. Focused on Retail Seafood , Meat and Deli in addition to traditional Foodservice. Responsible for all facets of business ownership including sales, budget development, business profitability, strategic planning, forecasting and resource planning.Spartan Stores Seafood: Tai-Foong USA Frozen Shrimp, 97 stores, Morey’s Seafood, Iceberg SeafoodLipari: Saranac Brand SaladsMartin’s Supermarkets Deli: Saranac Brand SaladsSYSCO Detroit and SYSCO Grand Rapids: Saranac Brand Foods, Tai-Foong USA, Morey’s Seafood

Developed Seafood Departments and directed Seafood, Deli and Meat Management teams. Managed distribution, labor and profit while developing all programs including products, pricing and promotions. Maintained solid sales growth while developing a training program and team building skills in all departments.

Key responsibilities include managing business with Spartan Stores Deli and Sysco Foodservice, Grand Rapids.

Developed from conception and implemented the Seafood Departments. Grew sales to $8000/week per store. Accomplished with creative merchandising and promotions. Established close relationship with Deli Departments that enabled cross merchandising and incremental sales for both.

Meat Market/Deli that offered specialty meats, seafood, deli hot & cold foods and casual catering. Employed twenty people, handled accounts payable, accounts receivable, purchasing, inventory control, payroll, advertising, copy writing and ad layouts.

Buisness

Education record