Christopher James

Christopher James Email and Phone Number

Director of Performance Marketing at MasterClass @ MasterClass
Christopher James's Location
Los Angeles Metropolitan Area, United States, United States
Christopher James's Contact Details

Christopher James personal email

n/a
About Christopher James

Everybody loves a good story!I've married my love for the entertainment industry with my passion for digital marketing. Working on entertainment brands to communicate a compelling story makes my day. Performance marketing has brought us to a world where advertisers can communicate to consumers on a personalized basis. Just as marketing has gotten more personalized, the entertainment industry has become more specialized. A fragmented marketplace has led to a greater number of stories being told. The film/TV landscape is thriving because the lines between both of them are blurred and voices that have never been heard from before now have more outlets to tell their stories.

Christopher James's Current Company Details
MasterClass

Masterclass

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Director of Performance Marketing at MasterClass
Christopher James Work Experience Details
  • Masterclass
    Director Of Performance Marketing
    Masterclass Oct 2024 - Present
    San Francisco, California, Us
    - Overseeing paid media investment for MasterClass across Paid Social, Programmatic, TV and other platforms.- Working cross functionally to ensure optimal business growth from the ad layer to the site layer.
  • Masterclass
    Senior Performance Marketing Manager
    Masterclass Nov 2022 - Oct 2024
    San Francisco, California, Us
    -Diversify Masterclass' Performance Marketing Mix, specifically focusing on Programmatic efforts and additional Paid Social platforms.-Own new paid channels from strategy and creative ideation through execution, reporting and scaling.-Work with an external agency and various internal teams on shared goals managing these channels. This includes Marketing Technology, Brand Marketing, Lifecycle Marketing and Data Science teams.
  • The Film Experience
    Weekly Columnist
    The Film Experience Aug 2020 - Present
    -Currently writing the weekly series "Gay Best Friend," which takes a look at the gay best friend trope in film from the 50s through the present.-Write film and TV coverage that includes reviews, research pieces, awards analysis & prognostication, humorous lists, think pieces and general news coverage.
  • Awards Radar
    Contributing Writer
    Awards Radar Sep 2020 - Present
    -Write biweekly series called "Lone Screenplay" profiling movies that only received an Oscar nomination in the screenplay categories.-Freelance interviews, reviews and awards analysis.
  • Fandango
    Manager, Performance Marketing
    Fandango May 2021 - Nov 2022
    Universal City, California, Us
    -Manage the internal marketing efforts for Fandango, Vudu, FandangoNOW, Rotten Tomatoes, MovieClips, MovieTickets.com and Flixster across the digital ecosystem.-Create and implement strategy that carries through the full lifecycle of a film's release schedule (theatrical and home entertainment).-Strategy and management of platforms such as the Meta Suite (Facebook, Instagram), Snapchat, Google Ads, Google DV360, Search Ads 360, Bing Commission Junction, and Apple Search Ads, among others.-Onboarded new platforms, such as Snapchat, TikTok, Pinterest, Display & Video 360 and more. This involves working with legal, compliance and tech teams to ensure our contract is secure and we are adhering to any and all privacy laws.-Liaison with studio partners on trade marketing opportunities across various digital platforms.-Work with internal stakeholders (partnership marketing, product marketing, business intelligence, business development, finance, legal, gift cards) and external agency partners on key strategic initiatives across the Fandango portfolio of brands.-Drive measurable, incremental results that drive all businesses forward with profitable growth.
  • Fandango
    Digital Marketing Specialist
    Fandango Apr 2019 - May 2021
    Universal City, California, Us
    -Create the performance marketing strategy related to Google self-serve platforms-Control and manage Paid Search efforts across all Fandango brands (Fandango, FandangoNOW, Rotten Tomatoes, MovieTickets, Flixster)-Monitor and provide recommendations around the SEO of all Fandango sites (Fandango, FandangoNOW, Rotten Tomatoes, MovieTickets, Flixster)-Work collaboratively with brand marketing leads, product/UX designers, content creators and social media teams to promote engaging content.
  • Fandango
    Digital Marketing Associate
    Fandango Apr 2018 - Mar 2019
    Universal City, California, Us
    Manage and set up performance driven marketing campaigns across all Fandango properties, including FandangoNow and FanShop. The role requires set up, strategy and campaign management across SEM, social, affiliates and other media channels.
  • Awards Circuit, Llc
    Assistant Editor - Tv
    Awards Circuit, Llc May 2019 - Aug 2020
    New York, Us
    -Organize and assign television articles and columns.-Collaborate with Editor-in-Chief on direction of the TV vertical of the site.-Act as a resource for writers for questions, edits or connections to PR contacts.-Contribute to the television vertical with articles.-Collaborate with the film and community leads.-Write for the film section, including reviews and weekly Six Spot column.-Contribute to the weekly Circuit Breaker podcast on an alternate basis.
  • Awards Circuit, Llc
    Contributing Writer - Film And Television
    Awards Circuit, Llc Apr 2016 - Apr 2019
    New York, Us
    I publish reviews, profiles, news articles and other online content under the film and television vertical for AwardsCircuit.com. Specifically, I concentrate on awards potential and punditry for various films and television programs.
  • Liquid Advertising, Inc.
    Media Strategist
    Liquid Advertising, Inc. Jun 2016 - Apr 2018
    El Segundo, California, Us
    I handle the planning, strategy, execution and reporting analysis for digital advertising campaigns on the Blizzard Entertainment, Square Enix, Bethesda and Bandai Namco accounts. Particularly, I have handled campaign launches and rebranding initiatives on video games, such as World of Warcraft, Sword Art Online, Heroes of the Storm and Hearthstone.
  • Mediacom
    Digital Planning Assistant
    Mediacom Oct 2014 - Jun 2016
    London, Gb
    Clients I have been involved with include many different industries, including music (Universal Music Group), technology (Sengled), film (Europa Films, Clarius Entertainment, The Film Arcade, Alchemy Films), toys (Pokemon, Spinmaster), food (Uncle Ben's) and cruise lines (Crystal Cruises).I am responsible for all tasks related to supporting and assisting the planning team in preparation of media proposals, plans, budgets, reports, and analysis. I supply the necessary data to make media recommendations and substantiated backup information to justify those recommendations. I identify strategic approaches to a client's digital marketing objectives, and use planning tools and research methodology to develop and evaluate various media plan options and scenarios. I also create post-campaign analysis reports that summarize campaign successes and learnings.I have also been involved in several new business pitches and have helped in on-boarding new clients won during those pitches.
  • Freelance Writer
    Freelance Writer/Blogger
    Freelance Writer Jun 2014 - Jun 2016
    I write freelance articles for a variety of publications. I am published at BroBible.com and Elite Daily. I also do freelance script coverage for production companies. On top of that, I manage my own daily blog, Awards Madness. I also do screenplays as well.
  • Trancas International Films
    Executive Assistant/Script Reader
    Trancas International Films Jun 2014 - Jul 2014
    I assist both the President and SVP of Business Affairs. In doing so, I am on top of all of Trancas International Film's "global operations [which] encompass motion picture production and distribution, television, merchandising, product placement, internet development, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment worldwide."Currently do freelance coverage work for them, acting as the first pass for any script that comes into the office.
  • Los Angeles Loyolan
    Life + Arts Editor
    Los Angeles Loyolan Aug 2011 - May 2014
    I am in charge of finding and managing content in my section of Loyola Marymount University's bi-weekly school paper. I work with assistants and designers in designing appealing layouts, manage a smooth production process, and write on average two articles per week. I often go report on events and interview people from all walks of life on campus.WINNER: Pacemaker for Best Print and Online School Newspaper Publication - 2013WINNER: Best Arts and Entertainment Column/Criticism (2013) - California College Media Association
  • Loyola Marymount University Phonathon
    Supervisor
    Loyola Marymount University Phonathon Aug 2010 - May 2014
    I am in charge of the entire Phonathon fundraising efforts of the University. I work closely with the Office of Annual Giving to maximize fundraising levels, interview and train over fifty callers each year, structure an entire department of student work, and mentor over fifty callers in how to properly conduct sales calls.
  • Mocean
    Social Media/Pr Intern
    Mocean Jan 2014 - Apr 2014
    Los Angeles, Ca, Us
    Handle three different Facebook, Twitter, Instagram, Pinterest and Google Plus accounts; develop all posts; maintain brand image; work with clients on social media posts and campaigns. Also shadowed other various departments such as the account teams and the creatives/copywriters.
  • Anchor Bay Entertainment Inc
    Film Acquisitions Intern
    Anchor Bay Entertainment Inc Aug 2013 - Dec 2013
    Rochester, Mi, Us
    I am in charge of screening film submissions and scripts, keeping a log of all the acquisition submissions and scripts that come into the office, manning the phones and general assistant duties for the executive vice president of acquisitions and co-productions.
  • Cross Creek Pictures
    Film Development Intern
    Cross Creek Pictures Jan 2013 - Aug 2013
    Los Angeles, California, Us
    I specialize in doing coverage for feature length scrips (usually around 1-2 per day). I offer opinions during decision meetings and listen to executives in the company handle fundraising and producing duties.
  • Montecito Picture Co
    Film Development Intern
    Montecito Picture Co Aug 2012 - Dec 2012
    I would perform coverage on scripts and books as well as research new up and coming projects.
  • Ken Sherman & Associates
    Literary Agency Intern
    Ken Sherman & Associates Aug 2011 - Dec 2011
    I would act as an assistant managing the office space, phone calls, assisting clients, and rolodex. I would perform book coverage on about two books per day.

Christopher James Skills

Social Media Marketing Microsoft Office Facebook Journalism Social Networking Customer Service Research Microsoft Excel Social Media Marketing Digital Marketing Creative Writing Powerpoint Public Speaking Microsoft Word Writing Editing Blogging Photography Event Planning Media Planning Digital Media Proofreading Screenwriting Copywriting New Media Script Coverage Film Photoshop English Copy Editing Html Storytelling Fundraising Mac Press Releases Public Relations Twitter Television Advertising Entertainment Leadership Publications Marketing Communications Sales Wordpress Teamwork Campaign Management Management

Christopher James Education Details

  • Loyola Marymount University
    Loyola Marymount University
    Screenwriting
  • Loyola Marymount University
    Loyola Marymount University
    Marketing

Frequently Asked Questions about Christopher James

What company does Christopher James work for?

Christopher James works for Masterclass

What is Christopher James's role at the current company?

Christopher James's current role is Director of Performance Marketing at MasterClass.

What is Christopher James's email address?

Christopher James's email address is cj****@****ngo.com

What is Christopher James's direct phone number?

Christopher James's direct phone number is +131045*****

What schools did Christopher James attend?

Christopher James attended Loyola Marymount University, Loyola Marymount University.

What are some of Christopher James's interests?

Christopher James has interest in Social Services, Economic Empowerment, Poverty Alleviation, Human Rights, Arts And Culture.

What skills is Christopher James known for?

Christopher James has skills like Social Media, Marketing, Microsoft Office, Facebook, Journalism, Social Networking, Customer Service, Research, Microsoft Excel, Social Media Marketing, Digital Marketing, Creative Writing.

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