Chris Dunlay Email & Phone Number

Rockville, Maryland, US

• Collaborated with product management, sales team, graphic designers, research applications and the research and development team to produce print and digital marketing materials such as: application notes, customer.
• Organized and directed 9 photoshoots to generate videos and images of new and existing products for use in marketing collateral. I was also instrumental in establishing product collateral for 5 product launches.
• Guided and supported multiple product repositioning projects during the SARS-CoV-2 outbreak.
• Established internal sales training decks and order guides to empower the sales team.
• Devised and ran Salesforce email campaigns to established customer base. Also produced quarterly win-loss reports.

• Directed Yurogen’s online marketing and overall online presence through Google AdWords, Facebook, e-commerce marketplaces and company website.
• Customized and implemented new Google AdWords action plan through add air timing and content, keyword selection and bid price. Resulted in an increased overall company visibility to scientific researchers by 14%.
• Assessed 3 online marketplaces for scientific research services to increase company visibility to other biotechnology businesses, recommending 1 for future use.
• Attended the 70th annual American Association of Clinical Chemistry (AACC) conference to develop new business-to-business relationships. Currently strengthening these relationships part-time.

• Improved efficiency and speed in isolating CTCs for downstream analysis by 28% through optimized patient processing protocols.
• Integrated, supervised and mentored two undergraduate research assistants to process patient samples.
• Delivered bi-weekly lab reports and presentations to collaborating labs regarding patient processing protocols and patient sample data.
• Designed detailed standard operating procedures (SOP) for 15 lab processes and microfluidic devices for use in a new Single Cell Analysis Core at the University of Michigan.

• Utilizing electrohydrodynamic co-jetting to create multifunctional fiber scaffolds for cellular growth and analysis.

• Studied the conversion of fibroblast cells to carcinoma associated fibroblast cells through the use of a simple, three-layered microfluidic device.

• Cross-disciplinary research on ExoChip, a microfluidic device used for isolating and studying exosomes in relation to circulating tumor cells (CTCs) and metastasis.
• Co-author on published article.
• Extensive hands-on experience in soft-lithography techniques including fabricating PDMS-based devices for microfluidic application in cancer diagnosis.
• Processed mammalian cell culture, maintained cancer cell lines and performed cell-based assays and western blotting. Also trained other students in these techniques.

Master Of Business Administration - Mba, Health/Health Care Administration/Management

Bachelor'S Degree, Chemical Engineering