Christopher Johnson personal email
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I am an award-winning Creative Director with twenty years of experience in creative development, strategy and leadership. My passion is, and always will be, creating great work that works. I have had various roles at Australia’s best agencies and bring a unique combination of creative skill, temperament and experience. I have created and maintained campaigns for brands across all categories in the Australian and NZ marketplaces. My achievements include:- Creating the campaign that moved the Mitsubishi Car brand from #6 to #3 in the Australian market and broke all sales records 2018.- Creating underwear that conveyed touch over the internet for Durex - recovering the brands #1 position from Ansell. - Selling virtual patches of sky on Royal Flying Doctor's routes to raise money for the organisation. Building a new, younger donation audience for the future.- Helping Virgin Mobile turn food pics on social media into real meals for people in need. Demonstrating the brands intention of Making Mobile Better, rather than just telling people.- Achieving 2m+ views on YouTube in 3 days for Sony mid-sized cameras. Clearly demonstrating to the market that DSLR cameras were not the #1 choice and raising sales dramatically.These achievements extend from traditional communications, promotions, experiential and PR through all facets of digital and social marketing. I consider every day an opportunity to help my teams create brand and career defining work. I look forward to meeting you.
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Creative DirectorElevencom Jun 2023 - PresentSydney, New South Wales, AustraliaManaged the Domino’s creative team providing creative solutions from brand level campaigns to direct marketing and social media content. Led the creative department on all new business.Achievements:- Grew sales dramatically with the Domino’s brand relaunch. Returning to its core of value the relaunch proved highly successful across Australia and NZ.- Turned the PR spotlight on Domino’s quality by launching lamb pizzas in conjunction with lambassador Sam Kekovich.- Re-established The Cheesecake Shop in consumers’ minds with a brand launch that used the newstalgia of baking. -
Creative DirectorConnecting Plots Jan 2021 - Jun 2023Sydney, New South Wales, AustraliaDirected the creative department and studio across all accounts and new business providing creative solutions from brand level right through to social media solutions. Led the creative department on all new business.Achievements:- Created a highly successful Australian brand position for 30 Seconds from the ground up.- Increased ticket sales by 32% year on year for the Royal Easter Show.- Got tongues wagging on social media with the Menulog 420 hijack. A social media campaign that tapped into underground munchie culture. -
Creative DirectorTbwa\Australia Oct 2019 - Dec 2020Sydney, AustraliaDirected creative teams and studio across major accounts including Mitsubishi, Helga's and Stan providing creative solutions from brand level right through to social media solutions. Worked closely with management on new business.Achievements:- Created a highly successful Australian brand position for 30 Seconds from the ground up.- Increased ticket sales by 32% year on year for the Royal Easter Show.- Got tongues wagging on social media with the Menulog 420 hijack. A social media campaign that tapped into underground munchie culture.- Generated increased sales and NPS with a highly successful Mitsubishi Airxperts campaign. -
Creative DirectorDentsu Oct 2017 - Oct 2019SydneyManaged creative teams and studio across major accounts including Qantas, Bank of Queensland and NBN, providing creative solutions from brand level right through to social media solutions. Worked closely with management on new business.Achievements:- Put Bank of QLD back on consumers radar with a new brand campaign.- Created clear, concise communications for the Federal Governments NBN brand.- Achieved constant sales results on the Qantas Frequent Flyers brand. -
Creative DirectorRichards Rose Mar 2016 - Oct 2017Sydney, AustraliaDirected creative teams and studio across major accounts including Mitsubishi, Helga's and Stan providing creative solutions from brand level right through to social media solutions. Worked closely with management on new business.Achievements:- Broke Mitsubishi Car’s all-time sales record in 2018. - Moved the brand from #6 to #3 with the hugely successful ‘Built for the time of your life’ campaign that punched well above its weight.- Won two Gold Effies – one in the highly coveted ‘Return On investment’ category.- Won two Gold Effies – one in the highly coveted ‘Return On investment’ category. -
Creative DirectorHavas Worldwide, Sydney. Jan 2014 - Feb 2016SydneyLed creative teams and design studio across all major accounts including Virgin Mobile, Ebay, Reckitt Benckiser, Pernot Ricard and RFDS providing creative solutions from brand level right through to social media solutions. Worked closely with management on all new business.Achievements:- Achieved unprecedented brand popularity with a major integrated rebrand campaign entitled ‘Making mobile better’ - Increased sales by 18.5% and market share by 3.5% with the beautifully simple Harpic Toilet Apologies campaign.- Regained the number one market position for Durex from Ansell with our innovative Fundawear campaign. -
Creative Group HeadHavas Worldwide, Sydney Dec 2011 - May 2014SydneyCreative Group Head across PWB (Premium Wine Brands), Virgin Mobile and Charity Clients. -
Senior WriterHavas Jan 2011 - Mar 2012Senior Writer on all Reckitt Benckiser brands, Fairfax, Foodbank, and Pernod Ricard. -
Senior WriterM&C Saatchi Apr 2010 - Dec 2010Sydney, AustraliaCopywriting and concept development for Pizza Hut, E Trade, ANZ, Optus, Qantas and Woolworths. -
Senior WriterLeo Burnett Dec 2009 - Mar 2010Sydney, AustraliaCopywriting and concept development for Canon, Diageo, Subaru and GIO. -
Senior WriterDdb Sydney Mar 2009 - Dec 2009Sydney, AustraliaCopywriting and concept development for McDonalds, Kettle Chips, George Weston Foods, Chux, Wrigleys and VW. -
Senior WriterHavas Apr 2007 - Mar 2009Copywriting and concept development for Reckitt Benckiser, Volvo, Australian National Gallery, Sydney Water, and Integral Energy. -
Senior WriterM&C Saatchi Australia Mar 2004 - Mar 2007Copywriting and concept development for Optus, Qantas, ACRF, NRMA, ANZ, Tourism Australia, Goodman Fielder, Audi and Pizza Hut. -
WriterSpin Communications Limited Mar 2000 - Mar 2004Copywriting, PR releases, design copy. Concept development for Lee Jeans, Coca Cola, Wrangler Jeans, Golf Punk, Orange Communications, Carlton United and STA. -
WriterOgilvy Jan 1996 - Nov 1999Copywriting and concept development for Telstra, Qantas, Lion Nathan - Tooheys New, XXXX and KFC.
Christopher Johnson Education Details
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English Literature, Psychology And History -
Top 10 Student -
Craft
Frequently Asked Questions about Christopher Johnson
What company does Christopher Johnson work for?
Christopher Johnson works for Elevencom
What is Christopher Johnson's role at the current company?
Christopher Johnson's current role is Creative Director at Elevencom.
What is Christopher Johnson's email address?
Christopher Johnson's email address is jo****@****ail.com
What schools did Christopher Johnson attend?
Christopher Johnson attended University Of Sydney, Award School, Award School, The Scots College.
Not the Christopher Johnson you were looking for?
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1ato.gov.au
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Christopher Johnson
Sydney, Nsw -
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Christopher Johnson
Managing Director At The Yardstick Group Pty Ltd - Provider Of Financial ServicesGreater Newcastle Area
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