Agencies: Cheil, Mediaman, Signale, Zühlke EngineeringClients: Häfele, Mercedes-Benz, Shield Docs, Samsung, STIHL, ZilferRoles: Creative Director / UX / UI / Information ArchitectureProjects: Digital Advertising Campaigns, B2C Webspecials, Industry Software Applications, International Styleguides, B2B Product Social Media Campaigns, Video Presentations, Online Retail Strategy

Agencies: Ease of Web, Eyes Wide Open, Hothouse, Host, Mediaman, SignaleClients: AMP, Camping Central, Cycology, Dreise Tucker, Eisber, Greenway ChambersLesson Locker, Mark Gunter Photography, Merck, PlanetHelp, State Cover, Subaru, Sydney Water, TruckStore, Toyota, Wentworth GroupRoles: Creative Director / UX / UI / Information ArchitectureProjects: Concept, Prototyping, Social Media Campaigns, Next-Generation Digital, B2C Product Campaigns, B2C and B2B Websites, Corporate Branding, Ebooks, Webshops, Online Retail Strategy, Digital Advertising Campaigns

Agencies: Ascaion, Ease of Web, Cosmoblonde, Excentos, Framework Identity, Fuenfwerken, ID Media, Init, Mediaman, Mediaworx, Playframe, Rother & Pechstein, Saatchi & Saatchi, Signale, Sony, Syzygy, ZDF EntertainmentClients: American Express, Australian Embassy Berlin, AVM, Bacardi, B.Braun, Degussa, Delfin, Designer Dock, Deutsche Bank, Deutsche Börse, Dresdner Bank, ebuero, Eisber, Goethe Institute, hffa, Hotrock, Hydropolis, Hyundai, IVG, Microsoft, Mercedes Benz, Merck, Paul Gerhadt Diakonie, PlanetHelp, Postbank, Proctor & Gamble, Siemens, Sistrix, Smava, Sony Entertainment, Toshiba, Toyota, Vattenfall, VDO, Walker Corporation, Wine AustraliaRoles: Art Director / Creative Director / UX / UX / Information Architecture / Technical LeadProjects: Concept, Prototyping, Social Media Campaigns, Next-Generation Digital, B2C Product Campaigns, B2C Websites, B2B Campaigns, Webshops, Print Design, Corporate Branding, Icon Systems, Guided Tours and Training, Flash Design, Viral Campaigns, Digital Advertising Campaigns

• Publishing and coordinating cycling content and stories• Managing the Australian Cycling Forums (34,000 members)• Sport Journalism; Bicycles Network Australia, Bicycling Australia, MTB Australia, CyclingTips and Bike Europe• Publisher of Australian Cycling Industry Trade Reports

• Athlete and Pro Team Liaison • Publicity and Media• Copywriting, Photography, Video Production, Podcasts• App Design• Event Planning and Management• Performance data analysis• Testing and establishing new performance metrics• Developing the brand identity and creating brand assets• Product testing and developmentOver the course of three years, from the brand launch at the 2020 Tour de France, my role was to create and drive the brand and product communication. This included establishing technical partnerships with 14 pro tour and continental men's and women's cycling teams, leading triathletes and runners and performance coaches.In my public relations duties, the new technology was featured across hundreds of print and digital publications and on television. I created media and consumer awareness of thermoregulation in sports.I planned and managed brand events including Eurobike, Ironman Kona, Challenge Roth and Ironman Frankfurt as well as attendance and activities at the Tour de France, Tour de France Femme, Paris-Roubaix, Giro d'italia, Tour Down Under, Sub7 / Sub 8 and current men's and women's hour records.For product development I was involved in the algorithm optimisation and creation and validation of the heat ramp test, heat strain score and analysis, visualisation and graphing of thermoregulation metrics including circadian rhythm and fertility cycles. I was engaged to consult on hardware and software improvements and integration.For the brand customer support I developed the tone-of-voice, extensive faqs, user-guides and documentation and trained new staff.For content I was responsible for copywriting before training new staff on thermoregulation and tone-of-voice. I planned and created video content, podcasts and product, lifetstyle, event and race photography.For consumer and b2b sales I was involved in process optimisation and created assets and resources including ordering systems and assets such as POS displays.

Clients: Alfa Romeo, Bahlsen, Fiat, Herforder, Lancia, Mazda, PhilipsProjects: Concept, Microsites, B2C Websites, B2B Websites, Webshops, Icon Systems, Flash Design, Digital Advertising Campaigns, Multimedia Presentations

Agency: Rhythm Media / AV Rent / FreelanceClients: AMP, Maserati, Infostream, MarketSource, Comsite, AC Rent, LaineRoles: Art DirectorProjects: Website Design, Multimedia Presentations, Print Design, Industrial Design, 3D Modelling