Lead Copywriter
CurrentSports Betting & iGaming have been long-cherished fields and at Monarch Media Inc. I was responsible for creating engaging and influential digital copy on online sports and casino gaming platforms, reviews, culture, politics, & technology encompassing the iGaming and Online Sports World.Job responsibilities include: • Writing and/or updating 5+ pieces of 2000(ish) word content per week: a mix of full-length iGaming reviews, coupon code deals coverage, how-tos for casino/poker, and news/feature articles on 3rd party sites. • Refining and updating existing content pieces to reflect accurate product information, including pricing, promotions, retail partnerships, etc.• Brainstorming visual and copy ideas with the editorial team and digital marketing partners - Making recommendations on how to implement it.• Translating ideas and complex research into attractive, precise copy that engages and informs the audience.• Sourcing images, charts, graphs and infographics to supplement content pieces.• Implementing SEO and best affiliate linking practices - Optimizing for commerce revenue while keeping reader needs first.