Christopher K. Email & Phone Number

Wilton, Ct, Us

I helped manufacturers and retailers better understand who their consumers are and how their consumers shop. My insights helped clients tailor marketing and promotions, optimize product assortment, identify white space opportunities and arrange products so consumers can more easily find what they want.

In support of a leading CPG manufacturer, I delivered insights and recommendations across a range of Nielsen services including marketing mix, price and promotion, assortment, market structure and custom analytics.

I provided insights and ROI analyses around marketing performance across all media channels and created "what-if" sales forecasts to help clients plan for the future. We worked with Fortune 500 companies in multiple areas including consumer packaged goods, financial services, retail, pharmaceutical and automotive.

Coordinated a survey-based research project examining the impact of early attachment patterns on later relationships with significant others, receiving top honors at the graduate department's research fair.

Prepared statistical analyses, reports and presentations for a project examining the expression of dopaminergic markers in the midbrain as part of a larger effort to uncover the biological bases of schizophrenia. I presented these findings at regional and national conferences.

Ma, Psychology

Psychology

Ba, Psychology