Christopher Kaiser Email & Phone Number

Cleveland, Ohio, Us

Cleveland, Ohio, Us

Cleveland, Ohio, Us

Phoenix, Az, Us

Ann Arbor, Michigan, Us

- Design, launch, analyze and refine CRM offerings, increasing efficiency for email marketing (51% average open rate, 9% CTR), marketing automation, and online ticket sales ($145M); analyze existing database and customer information from various data sources to improve segmentation, profitability, and response modeling.- Monitor effectiveness of all Michigan Athletics marketing communications by creating and delivering progress reports; maintain content calendar of marketing milestones on/offline.- Oversee paid media and advertising landscape with agency of record resulting in an ROI of over 300%; direct relationships aligned with Michigan Athletics production/branding verticals.- Act as the central liaison for our multimedia rights holder IMG, regarding their sponsor deliverables and reliance on U-M Athletic Department marketing assets.- Develop and monitor the marketing and event presentation budget ($1.2M).- Oversee the execution of all sponsor- related deliverables and management of the internal dealer car program.

Ann Arbor, Michigan, Us

• Served as the day-to-day account executive for all internal U-M Athletic Department sponsors, including Gatorade, Adidas, Speedo, Bank of America, and the U-M Health System. • Executed the fulfillment of U-M sponsor deliverables in event presentation and throughout marketing assets.• Enforced U-M brand guidelines throughout all sponsor execution, including giveaways and marketing proposals.• Oversaw all aspects of the internal dealer car program including car exchanges, driver insurance, vehicle registration, day-to-day communication with dealers, and planning of the annual golf outing.• Served as the central liaison for our multimedia rights holder IMG, regarding their sponsor deliverables and reliance on U-M Athletic Department marketing assets.• Managed a Marketing partnerships team that consisted of one full-time Marketing Partnership Associate and one undergraduate Marketing Partnerships intern. • Assisted the Chief Marketing Officer in the oversight of the annual Marketing Department budget, including processing invoices, tracking expenditures, and producing user-friendly reports to assist in financial decision making. • Pioneered, maintained, and monitored the Michigan Insider email platform, including day-to-day execution of email marketing campaigns, including production, asset delivery, segmentation, deployment, and metrics.• Analyzed existing database and customer information from various data sources to improve segmentation, profitability and response modeling.

• Conducted research regarding hiring practices of MLB, NBA, NFL, MLS, and WNBA. • Compiled statistics regarding race and gender of front office employees and players in MLB, NBA, and WNBA using official team media guides.• Gathered statistics regarding graduation rates and APR scores of all division I institutions.• Co-Authored 2010 Major League Baseball Racial and Gender Report Card, 2010 National Basketball Association Racial and Gender Report Card, 2010 NCAA Division I Men’s Basketball Study, and 2010 College Racial and Gender Report Card.

Master'S, Business Administration

Master'S, Sport Business Management

Bachelor'S, Business Administration

Education record