Christopher Kassner Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

Responsible for providing support to the omnichannel sales organization in its day-to-day business operations leading the implementation of standardized operating processes across channels. Served as a conduit through which information flows cross-functionally and therefore supports the overall business of the sales channels and division. It will require close co-operation with Sales, Demand Planning, Factories, Supply Chain, Product Category, Finance, as well as Logistics to meet the company targets regarding growth and profitability. Report and provide insight to support decision-making and strategic planning of the Sales Team. Oversee order status to resolve issues accelerating shipping of products. Coordinate demand forecasting with Finance, Demand Planner, and Sales. Work together with the sales team and leadership to implement sales plans. Oversee, execute, and support various financial and operational processes.  Ensure controls and policies are in place and complied with appropriately. Responsible for maximizing efficiency in the organization’s sales process. Managed the tactical elements of sales reporting, including sales forecasting, analytics, and KPI tracking.

Charlotte, Nc

• Analyzed customer needs and performed market research to develop a name brand.• Created a brand identity for a niche boutique candle manufacturer.• Lead creative design of sales, packaging and POP materials, including, scheduling all RFP, photography, and copywriting activities.• Facilitated several in-person and online focus groups to gain an understanding of consumer needs and hot buttons.• Increased company growth by 20% as a result of all development efforts.

Charlotte, North Carolina Area

Sales Operations Managerblu is an electronic cigarette brand, produced by Fontem Ventures and owned by Imperial Brands. At the time, blu's leadership team was looking for an industry-savvy Sales Operations Manager to steer the company's large-scale Sales Operations and Business Development initiatives towards a new direction—increasing company revenue by identifying profitable business opportunities and developing long-term business growth strategies. Having proven myself with the organization as a results-driven leader, and due to my diligent work ethic and proven track record as a senior-level sales professional, I was hand-picked by the executive team as the Sales Operations Manager to leverage and funnel expertise across several business aspects, from finance, through marketing, to HR. Assessing business risks by analyzing financial, statistical, and economic data, my primary responsibilities included recommending ways to improve operations planning, attending meetings with clients and advisors, and notifying partners of crucial business developments. Additional responsibilities included, but were not limited to: driving sales and improving revenue, assisting with HR operations, supporting staff development, enhancing organizational efficiency, maintaining relationships with clients, enhancing the organization's image, and meeting overall growth objectives. Ultimately, my goal is to direct and manage Spectrum's business activities and develop and implementSelect accomplishment: Developed a new RDA/RMI Program establishing new payment rates. Total Spend $15M p.a.

Charlotte, North Carolina Area

Retail Trade Marketing ManagerI was brought into blu's management team as a Retail Trade Marketing Manager to boost sales through various marketing campaigns and techniques, particularly in retail operations, while building long-term strategic operations, streamlining processes, and establishing a cohesive department functionality. Advising and working closely with the executive team, my priority was to turn around the company's sales operations, lead project management and manage the executive-level relationships to initiate go-to-market plans. My duties included monitoring and motivating teams, planning and managing budgets, lead business development, and marketing initiatives, coordinating business operations, formulating policies, improving administration processes, engaging with vendors, hiring and training efficient leaders, identifying business opportunities, and monitoring financial activities. During this tenure, my management skills and vision in directing business functions helped the organization maintain relationships with clients, generate new business, increase staff productivity, improve service, ensure sustainability, and meet business objectives. Having harnessed a reputation within C-suite ranks as the "go-to" marketing expert, I also leveraged expertise across various other aspects of the business such as sales, logistics, support, business development, etc.Select accomplishment: Led creative design of sales collateral, visual POP materials, fixtures, and consumer direct mail campaign including, scheduling all RFP and purchasing decisions.

Charlotte, North Carolina, United States

Director Business Development HT Marketing is a consulting firm that helps organizations develop new products/services in existing and new marketplaces. As the Director of Business Development at HT Marketing, I was responsible for increasing company revenue by identifying and developing new business opportunities as well as expanding brand presence. As a Business Development expert, my priority was to increase profitability by identifying business opportunities, growing and enhancing a company's presence on the market, and building relationships with customers, vendors, and distributors. One of my prominent contributions to the organization was developing and implementing training programs, with complete responsibility for recruiting and hiring sales staff, establishing KPIs, and holding accountability for the entire performance. Additional duties included, but were not limited to: Developing and executing company sales and marketing plans; Identifying and developing new business opportunities; Building and maintaining relationships; Managing business development department; Outlining and managing budgets; Formulating and implementing an account management plan; Setting quarterly and annual sales goals; Presenting market research to the marketing department; etc. As an acclaimed Business Development Executive, I could safely say that I played an integral role in the successful exponential growth and business development of HT Marketing.Select accomplishment: Increased company growth by 21%as a result of all development efforts.

Fort Mill, South Carolina, United States

• Facilitate strategic plans for increasing sales volume to small and mid tier retail accounts.• Direct a team of six independent sales representatives.• Prepare renewal, up sell/cross sell proposals, based on study of individual retail account needs, while collaborating with merchandising/sourcing for vendor capability and delivery timelines.• Present new product lines including Disney, Fisher Price, Mattel, NASCAR, John Deere and Wamsutta directly to retail chains. • Link directly with retail customer websites to monitor point of sales information for their private label, licensed products and Springs Global brands. • Examine point of sales data along with customer specific inventory stock levels then compare to Springs inventory and incoming receipts position, to maintain required inventory levels.• Assist with issues pertaining to pricing, product development and supply chain management.

• Collaborated with Sales to develop, present, implement, and monitor all components and functions of the UAV audio and video program.• Monitored incoming receipts from Disney, Warner Brothers, Columbia, and various studios to maintain on time receipts. • Recognized and proactively make resolutions for all delivery and shipment issues whether the issue is from incoming studio deliveries or issue with retail client.• Forecasted, Planned and Scheduled all shipments of products, racks, promotions, and new releases to all CVS Pharmacy and Pilot Travel Centers.

Director of Marketing and In-Store Service• Direct national marketing and in-store service functions to promote sell-through of licensed product, including the Perry Ellis designer brand, and private label product in national retailers such as May Company and Federated Department Stores, as well as, JC Penney, Wal-mart and Kohl’s.• Oversee the daily operations of the Marketing Department to ensure the timely performance of objectives.• Advocate of change with a specific goal and purpose to promote Isaco as a Value added supplier.

Director of Marketing Services, 1996 to 2002• Created a detailed zero-based budget required to provide marketing services. Total accountability $15 million annually. • Managed staff of six professionals and a team of 160 national field merchandisers. Directed outside vendors supplying packaging, print materials, fixtures, etc. by communicating design and construction objectives, providing specifications, and ensuring compliance with standards. • Directed the conceptualization, development, and delivery of Shop – In Shop concepts, point-of-sale materials, and fixture programs.• Responsible for cooperative advertising, trade shows, and direct mail programs, with a focus on strengthening relationships with retailers and consumers.

Bs Health And Applied Science, Industrial Management

Activities and Societies: Lambda Chi Alpha, Chief Justice - Interfraternity Council

Education record