Christopher Keech Email & Phone Number

San Diego, California

‘Hybrid marketing and sales role’ that supports the company’s mission, vision and values through customer focus, flexibility, effectiveness, teamwork, & community support - Create and lead local programming strategies to drive high levels of consumer engagement and trade endorsement- Monitor industry and competitive activity both locally, nationally, and abroad in order to lead company strategy in key local on-premise accounts - Function as the on premise expert and market resource that develops comprehensive plans for traditional and non-traditional approaches to win local market share- Engage with top local and national industry professionals to develop key relationship and brand awareness through trade outings, educational trainings, and collaborative activations at the local, national, and global levels (SD Unofficial Bartender Week, Portland Cocktails Week/TOTC, and Berlin Bar Convent)

-Drive sales and advise customers on purchases through extensive product knowledge-Carried out merchandising strategy and assisted in inventory selection and purchasing-Build in-store displays and organize point of sale materials -Developed and maintain company’s social media and online marketing efforts-Led staff training on POS systems and organize reports resulting in business cost savings-Interact and follow up with company’s top clients to provide exceptional customer service

-Promote and sell merchandise and programs of the winery through customer service and an in-depth product knowledge-Manage and lead tasting room staff to reach daily, weekly, and monthly sales goals-Work closely with operations to ensure inventory control, rotation, and proper pricing-Developed and maintain winery’s social media platforms

Internal promotional events marketing team, which provides representation and creates brand awareness through direct marketing efforts-Educate and introduce potential buyers to new products-Establish and maintain buyer/seller relationships -Create brand awareness through direct marketing efforts-Increase sales for both store and distributor

-Manage bar staff and run day to day operations-Build and maintain customer relationships to increase brand awareness and sales -Work with distributors and suppliers to plan promotions and bar events

- Multi-tasked orders, cash register and product preparation under fast paced conditions-Contributed in building the "Famous" brand by expanding reach to new customers and establishing long-term relationships to help grow business.

-Researched client competition, promotions, and industry trends for various client and new business development efforts.-Conducted social media marketing research on behalf of one of the agency's Top 5 clients.-Assisted in the development and execution of varied Delaware Lottery sponsorships and events.-Actively participated in varied agency brainstorm sessions for clients and new business development efforts.-Wrote articles for retailer magazine and online Winner's Gallery stories for the Lottery