Co-Founder
Current
San Antonio, Texas, United States
I manage all the boring aspects of running a business.I primarily focus on two domains of our company. The GTM strategy, and our capital structure.As a small family owned company I designed our GTM strategy to leverage our low operating costs while leaving us room for scalability. We leverage e-commerce to reach customers all over the nation. While also operating as a regional vendor to inject a large amount of cashflow on a monthly basis. Even as a very small company we have high scalability as we are not solely focused on operating as a retail chain. We also operate as a wholesaler selling our best selling products to local and national boutiques and stores.A long-term goal of this would be to operate a small warehouse, a small storefront in a high traffic area, and secure high value wholesale contracts as our primary revenue stream.Our capital structure was a headache to develop. We initially bootstrapped the company with minimal debt financing for assets and operating expenses. We made the decision to transition from an LLC to corporation to give us more growth potential when raising debt and equity funding in the future. Currently we primarily fund operations through debt financing, with the founders equity being utilized for liquidity. This allows us to focus on generating as much revenue as possible, and reinvesting all of our profits into equipment, inventory, and wages for part timers.