Christopher Korwin Email & Phone Number

Lakeland, Florida, Us

Manage the brand identity, packaging and promotions for the Publix Pharmacy. Commission custom studies to leverage insights to improve path to purchase conversion and new product positioning. Develop analytical and segmentation models to prioritize geographic growth opportunities. Create consumer and business contact strategies to support category goals and objectives. Single point of contact to internal marketing teams overseeing channel selection, creative development and in-market execution. Evaluate campaign results to present recommendations to leadership teams. - Manage 1 Associate Brand Marketing Manager and 1 Marketing Assistant.

Deerfield, Il, Us

Develop contact strategies to drive profitable shifts in consumer shopping behavior. Work with dedicated business teams to find alignment on campaign objectives and sales goals. Develop integrated marketing communication plans to drive awareness and engagement in and out of the stores. Leverage insights to influence internal and external channel marketing teams. Manage program budget and growth forecasting activities. Analyze post campaign performance to report results to executive stakeholders.- Create DTC contact strategies to support $2.5B in annual retail healthcare sales - Implement suggestive sell strategies at POS to drive incremental non-category sales - Develop ancillary, employee-facing campaigns to maintain 91% customer delight ratings- Manage 3 FTE employee, and accountable $30M annual marketing budget

Deerfield, Il, Us

Responsible for creating and executing the largest direct-to-consumer wellness campaign in company history. Led all campaign creation activities, including manaing external agency partners and motivating internal cross-functional work teams. Responsible for championing core company initiative with 240K employees and socializing planned activities to executive leadership. Leveraged media mix results and direct marketing response rates to refine annual spend to improve ROI, while continuing to grow share. - Created the award-wining ‘Arm yourself for the ones you love’ flu shot campaign- Increase YOY sales 300% year 1, while driving 5M units across 8K retail locations- Manage 1 FTE employee, and responsible for $18M annual campaign budget

Deerfield, Il, Us

Developed marketing communication materials to launch new convenient care clinics at retail. Established brand identity, as well as sought strategic integrations among established brands. Provide ongoing market-level support, as well as coordinated seasonal campaign efforts to drive incremental patient volume during peak periods. Coordinate efforts with internal marketing activation teams to leverage paid and earned media. - Responsible for launching Take Care Clinic brand at 350+ retail locations, in 25 top markets- Implement new processes to drive 85% store compliance to properly setting POS signage - Develop and maintain fair market value expense reports on campaign activity expenses- Responsible for $4.5M annual marketing budget

Chicago, Illinois, Us

Create seasonal campaign activities to compliment quarterly registration periods. Collect event detail, wrote copy and worked with external design / print teams to develop 32-page publications. Managed daily operations of internal, unionized print shop. Responsible for all marketing-related contracts and finances- including budgets, procurements and payables. Managed teams of seasonal interns to help lead community outreach efforts. - Created all- inclusive city of Chicago tourism materials, increasing cirulation by over 400%- Transformed traditional print operations to an all-digital platform, cutting costs by 50%- Rolled out the Park District’s ‘Green Machine’ – an interactive mobile marketing unit - Managed 3 union employees, 5 seasonal interns, and responsible for $2M annual budget