• Consulted on audience strategy across multiple brands including Peacock, BlackRock, Volvo, Dollar Shave Club (Unilever)• Lead transformation from reliance on cookie-based targeting to alternative cookie replacement technologies• Evangelized Mindshare’s good growth initiative focusing on lifetime customer value, securing consumers trust and leveraging interconnecting technologies for our clients• Championed data ethics across both internal teams and clients, acting as a guide within the evolving realm of shifting regulations and consumer expectations• Worked closely with data science teams to ensure audience level measurement insights were available leveraging MMM, MTA, and both sales and brand lift studies• Ensured senior clients were kept abreast and understood the fluid and quickly changing digital media landscape through exhaustive POVs and engaging presentations

• Partner with senior team members to drive Global thought leadership and innovation• Partner with Global Group Director in producing and presenting insights & intelligenceprojects, measurement frameworks and processes• Responsible for operationalizing strong and scaled capabilities across planning andexecution areas (programmatic, search, social, analytics) to drive best practice on thebusiness globally• Roll out and track regional test and learn initiatives across a global network• Manage day-to-day operations of junior team – including but not limited to, managing teamtime / workflow and project prioritization, and delivering on reporting needs• Help to manage flow and response to client requests, issues and concerns. Create solutionsand resolve problems• Ensure seamless flow of information between global, regional and local teams on adaily/weekly basis• Solicit and analyze information from regions and local markets to deliver on timely clientrequests• Maintain a healthy and vested dialogue with local market leads• Manage up to senior team expectations and down to junior team needs

• Oversaw multi-million dollar investments in performance marketing channels including Search, Programmatic and Social across Prudential’s various financial product suite including life insurance, annuities, investments and retirement• Managed inter-company relationships between business unit marketing managers, senior leadership and internal creative and strategy teams• Successfully oversaw launch of paid media support for LINK by Prudential, their first direct-to-consumer product• Key media lead on the first direct-to-consumer marketing team at Prudential •Main point of contact for all lead and demand gen media campaigns (e.g., programmatic, SEM, content marketing, PPC, social media, affiliate marketing, email, etc.)• Coordinated the on-boarding, stand-up and initial media use cases of Prudential’s first DMP• Directed high level partnerships between Prudential and multiple media partners, external agencies and technology vendors•Ensured lead generation goals are met/exceeded, while sourcing and testing new acquisition opportunities to drive performance.•Collaborated and coordinated cross functionally to improve processes and ensure proper integration.•Communicated program highlights and data analytics to key stakeholders and engage as a thought leader for such initiatives•Collaborated with team (including direct report/s) to manage campaigns, which included daily contact with external agencies•Understand consumer segmentation and how to apply data targeting to reach and convert these segments, along with creating new segments through campaign results

• Co-led global paid media practice, providing support across dozens of top tier clients spanning multiple industries including Beazley (Cyber Security), 3M (STEM), Chase and HR Block (Finance), Takeda and Bristol-Myers Squibb (Pharma) and Sanderson Farms (Agriculture)• Grew partnerships with top-tier media companies such as Facebook, Twitter and Google, evolving relationships for increased access to thought leadership, betas and educational opportunities across the agency • Educated public relations professionals and corporate communications clients on paid media's ability to ensure solid return on their investment in developing powerful stories by reaching and impacting their target audiences• Generated hundreds of thousands of dollars in new revenue through strategic planning, improving new business win rates and leading successful pitches • Advised Takeda and Marvel Entertainment to ensure their award-winning first of its kind multi-million dollar partnership was distributed to a target-right audience • Increased efficiencies and client wins by reorganizing and evolving the paid media department, revamping reporting practices and expanding knowledge sharing between teams and offices • Empowered client investment by closely partnering with Ketchum Analytics to improve tracking, measurement and the incorporation of CRM data• Championed direct reports' careers, providing guidance, mentorship and encouraging growth, leading directly to their career advancement

• Directed digital strategy, buying and activation for Citibank Retail Banking and Credit Card branding initiatives• Managed a multi-million-dollar annual branding budget across multiple lines of business• Led all co-branded initiatives between Citi and both Costco and American Airlines leading to YoY growth generating hundreds of thousands of dollars in increased investment in digital programs• Successfully grew nascent DMP-driven mid-funnel program incorporating new data technologies and unique ad executions leading to a 50% increase in incremental investment • Connected traditional and digital media leveraging linear TV re-targeting and geo-fencing technologies providing more holistic measurement and bringing to life true 360 planning• Championed custom content programs (Ex. Buzzfeed, Maker Studios) evolving client’s social media practice beyond promoted posts, more than tripled social media investment, and created a strong, consistent growth trend for such programs that have continued since departing• Instrumental in developing tune-in initiatives for high profile events such as Citibank’s takeover of the TODAY Show Concert Series sponsorship managing high level vendor and celebrity relationships• Oversaw transition from managed services to in-house self-service, shepherding partner relationships and internal training, streamlining workflow and increasing agency margins• Guided legal discussions between agency and client legal teams to expand targeting capabilities by ensuring compliance with strict government regulations such as the Fair Lending Act• Mentored a robust team of managers, associates and assistants providing thought leadership, continued education and empowering them to grow themselves professionally

• Directed digital strategy, buying and activation for Citibank Retail Banking and Credit Card branding initiatives• Managed a multi-million-dollar annual branding budget across multiple lines of business• Led all co-branded initiatives between Citi and both Costco and American Airlines leading to YoY growth generating hundreds of thousands of dollars in increased investment in digital programs• Successfully grew nascent DMP-driven mid-funnel program incorporating new data technologies and unique ad executions leading to a 50% increase in incremental investment • Connected traditional and digital media leveraging linear TV re-targeting and geo-fencing technologies providing more holistic measurement and bringing to life true 360 planning• Championed custom content programs (Ex. Buzzfeed, Maker Studios) evolving client’s social media practice beyond promoted posts, more than tripled social media investment, and created a strong, consistent growth trend for such programs that have continued since departing• Instrumental in developing tune-in initiatives for high profile events such as Citibank’s takeover of the TODAY Show Concert Series sponsorship managing high level vendor and celebrity relationships• Oversaw transition from managed services to in-house self-service, shepherding partner relationships and internal training, streamlining workflow and increasing agency margins• Guided legal discussions between agency and client legal teams to expand targeting capabilities by ensuring compliance with strict government regulations such as the Fair Lending Act• Mentored a robust team of managers, associates and assistants providing thought leadership, continued education and empowering them to grow themselves professionally

• Led digital strategy, planning, negotiations, buying and activation across multiple entertainment and video game accounts including Marvel, Square-Enix, Capcom, Majesco, Ouya, Hello Hero, and Dolby• Directed digital, social, search, out-of-home and broadcast departments ensuring collaboration that achieved client goals• Implemented new reporting structures leading to timelier delivery and deeper analytical insights directly contributing to a 200% incremental budget increase across multiple lines of business • Mentored account managers and media planners fostering professional growth leading to multiple promotions• Edited weekly industry newsletter focusing on emerging advertising technologies and industry updates distributed to all agency clients

• Supervised media department planning, buying, campaign management, and billing for multiple verticals including Denihan Hospitality Group (Hotels/Travel), Maxell (Consumer Electronics), Palmer’s (CPG), Nathan’s Famous (QSR), and Ardbeg Scotch (Spirits)• Built and maintained media partner relationships facilitating quicker turnaround, value add custom units, and aggressive pricing discounts• Constructed full year strategic media presentations and led successful new client pitches generating over $300,000 in incremental revenue• Overhauled the media department’s planning and reporting formats leading to increased efficiency• Set up in-house retargeting program that performed 83% better than past retargeting initiatives• Designed and implemented an agency insertion order process, creating new media contracting standards that included frequency capping, even media distribution across flight dates, and an aggressive out clause allowing for nimble campaign optimizations leading to a 56% increases in year over year ROAS

Manage client expectations through data driven communicationDeveloped and implemented system for organizing client communication and reportingNetwork regularly to develop new business relationships and to keep abreast of industry landscape changes

• Planned, presented, and executed an ad campaign with little direction during the first month of internship resulting in $500,000 incremental revenue, yearly renewal and an offer for full time employment • Served as cross-functional conduit between multiple agency departments and various clients including ING Direct/Capital One 360 (Finance), K12 and Boston University (Education), ACE Group (Insurance) and Visit London (Travel) • Reviewed and modeled expected performance from RFP submissions • Constructed and analyzed reports to present deep data-based insights to multiple clients on weekly basis• Developed an attribution model to prove the efficacy of display media in capturing qualified leads when factoring in its impact on SEM• Increased qualified clicks and conversion rates by 200% through an analytical deep dive resulting in the transformation of display messaging to match search messaging• Regularly optimized live campaigns through self-serve CPC bid managers and direct contact with publishers, making sure only placements hitting target CPAs remained live• Safeguarded the brand name of ING Direct through vigilant management of affiliate programs• Continually increased revenue by up-selling clients on fresh and impactful solutions to incorporate into their media mix including home page takeovers, custom ad units, and interstitials• Developed business relationships with publishers and negotiated extremely efficient ad unit prices with effective reach

Designed and coordinated hands-on activities to enhance student’s interactions and critical thinking skills Evaluated each student’s progress and adjusted teaching strategies to fit individual and unique learning styles Garnered patience by planning and presenting individualized education-based programing in multiple subject areas for special needs students