- Led the marketing team, driving enhanced data accuracy and integrity, as evidenced by a 30% reduction in data errors through the implementation of advanced data cleansing processes.- Directed the analysis of market trends, patterns, and customer behavior, which resulted in a 20% increase in marketing campaign effectiveness and informed strategic decision-making.- Oversaw the utilization of multiple analytics tools to assess marketing campaign performance, identifying KPIs, and providing actionable recommendations that foster continuous improvement.- Developed and maintained comprehensive dashboards and reports, offering real-time visibility into campaign metrics and facilitating quick adjustments based on emerging trends and performance indicators.- Oversaw and initiated the implementation of marketing automation tools, leading to streamlined data processes and improved campaign execution efficiency.- Collaborated with cross-functional teams, ensuring the integration of data-driven insights into the overall business strategy, which contributed to the development of comprehensive marketing plans aligned with organizational goals.- Generated and presented detailed reports on marketing initiative performance, translating complex data findings into strategic recommendations for continuous improvement and high-level decision-making.- Spearheaded cross-departmental projects, ensuring alignment of marketing strategies with broader organizational objectives and enhancing overall business performance.

- Achieved enhanced data accuracy and integrity, measured by the reduction in data errors by 30%, by implementing data cleansing processes.- Identified trends, patterns, and customer behavior through analysis, leading to a 20% increase in marketing campaign effectiveness.- Utilized multiple analytics tools to assess marketing campaign performance, resulting in the identification of KPIs and actionable recommendations for continuous improvement.- Developed and maintained comprehensive dashboards and reports, providing real-time visibility into campaign metrics, facilitating quick adjustments based on emerging trends and performance indicators.- Played a pivotal role in implementing marketing automation tools, streamlining data processes, and improving campaign execution efficiency.- Collaborated with cross-functional teams to integrate data-driven insights into the business strategy, contributing to the development of comprehensive marketing plans aligned with organizational goals.- Contributed to the development of data-driven customer personas, resulting in more targeted and personalized marketing efforts.- Generated and presented regular reports on marketing initiative performance, translating complex data findings into actionable recommendations for continuous improvement and strategic decision-making.

- Conceptualized, developed, and launched the "Acquired" iOS app, managing all aspects from idea inception to final release. - Wrote comprehensive front-end and back-end code, seamlessly integrating with Google Firebase database.- Expanded market reach by creating a dynamic Next.js web application, enhancing accessibility for a diverse audience and increasing overall user engagement.- Executed successful marketing strategies through traditional Social Media (Instagram, Facebook) and targeted Google Ads campaigns, achieving notable user acquisition and heightened visibility.- Analyzed key performance indicators to inform data-driven decision-making, collaborating cross-functionally for continuous UI/UX enhancements and strategic feature integrations.- Remained agile in a dynamic tech landscape, staying attuned to industry trends and implementing innovative features to ensure Acquired's sustained competitiveness.

Started with the company as a Personal Training Counselor, worked up to Assistant Training Director, then took over the Crown Valley location as Director. Helped people live healthier lives by selling them training packages based off of their individual fitness goals, wants, as well as what fit into their budgets. Suggested upgrades to their current programs, as well as alternatives. As Director, oversaw all of the training staff and ensured that appointments were booked in advance, as well as the client and trainer relationships were upkept to the best of my ability. Helped with any contract discrepancies, as well as assisting the membership department close their deals as well as incentivising a Personal Trainer add-on.

Assisted clients by making appointments for them either over the phone or via walk in request. Helped match up our clients with the correct Tax Professional in order to delivery the correct and desired results as swiftly as possible. Tasks also included closing out of the Point Of Sale system at the end of every night to get an actual number of what our sales were like throughout the day and if we had met our goal. If we had not met our goal, I would strategize a way with our office manager on how to drive more leads into our office to gain more valuable clients.

Originally hired as Seasonal Sales Associate Worked by making lasting connections with every customer in the store to help not only sell products, but creating customer loyalty for repeat sales.A big company goal was to get our clients to sign up for a GapCard, which is a brand credit card like any other major department store offers. Getting clients to sign up is a very delicate task on its own, but possessing the right skillset and mindset makes it quite a bit easier, along with being very knowledgeable in our products.

Originally hired as Beginning Sales Associate with no retail experience, and have worked up within the store over a short period of time.Worked as Sales Associate making connections with every customer in the store to help not only sell products, but creating customer loyalty for repeat sales.Put on IDP (Individual Development Program) in May 2016 to train as Lead Sales Associate. Since then, have been assisting management with training of new employees in fields such as individual and team selling, as well as handling the cash register in order to meet the demand during high traffic times such as Back-to-School sales and holidays. Further management assistance with placing employees in designated zones throughout the store according to their strengths to achieve daily and weekly store goals and sales driving in times of high traffic.