In this newly formed position, I am responsible for the creation of a new look and feel for the company brand — from what our team members wear, to the looks of our offices and advertising. In partnership with our PR team, Airfoil Group, we refined our social channel strategy and created an advertising campaign to attract investors. Our rebranding efforts resulted in a 19 percent increase in social following, 27 pieces of trade and national media coverage and generated more than 50 leads valued… Show more In this newly formed position, I am responsible for the creation of a new look and feel for the company brand — from what our team members wear, to the looks of our offices and advertising. In partnership with our PR team, Airfoil Group, we refined our social channel strategy and created an advertising campaign to attract investors. Our rebranding efforts resulted in a 19 percent increase in social following, 27 pieces of trade and national media coverage and generated more than 50 leads valued at $2.5 billion. Show less

In this position, I liaised with the vice president to set strategic goals and oversee the daily operations of the company. I was responsible for ensuring our business was well-coordinated and productive by managing our procedures, coaching our people and interfacing with our external partners.

I solicited and handled all revenue-related opportunities in both Business Travel and Entertainment markets. Through market analysis and corresponding sales strategies, I was able to generate $1.6 million in annual revenue and finish over 42 percent ahead of budgeted room nights in 2010. In addition to sales, event management and client relations played a critical role in exceeding our sales goals.

For 10 years, I developed the overall strategies, policies, calendars and protocols for Credit Acceptance’s events. Project logistics and event management were my primary responsibilities, including our annual user conference and our largest internal events and meetings. As an event planner, I had to be nimble to work across disciplines, from IT and accounting to vendor management and HR, to ensure every minute detail was done to perfection for internal and external stakeholders.