• Management of the core content team to produce multi-platform ad campaigns, customer communications (e.g. newsletters), website/blog content, product information, press releases, and more• Conducting industry research to identify key focus areas and generate creative, original content• Design and implementation of an overall content strategy, including media plans, creative briefs, targeted B2B/B2C campaigns, and affiliate marketing• Advanced use of state-of-the-art project, media, and content management tools (e.g. Jira, Trello, Hootsuite, Canva, Figma, WordPress, Semrush, Ahrefs, Contentful, etc.)

• Psychologically informed analysis of brands/businesses/entrepreneurs from a humanistic perspective• Identification and development of values, goals, strengths, weaknesses, and other core aspects of the business persona to define a strong brand identity and personality• Improving customer relations through deep market research and applied transactional/behavioural analysis• Design and implementation of enhanced business strategy through holistic (re)branding, distinctive communication style, psychologically effective marketing, and optimised operational structures

• Copy, creative, academic, and technical writing, including detailed editing and proofreading for publication• Previous work includes company profiles, white papers, website/blog content, marketing copy, and more• Areas of expertise include technology, blockchain, IT, travel, finance, business, marketing, and the arts

• Writing, recording, and production of scores/soundtracks for media and advertising• Audio editing and post-production, podcast production, voiceover artistry• Music supervision and curation• Sound engineering (live, in studio, and on set)

• Defining brand image/tone of voice across all channels, including the development of a new style guide• Editing, proofreading, and improving existing content, including an overhaul of the entire company website• SEO optimisation using essential tools and tech stacks

• Composition and production of music for production music libraries• Curation, playlisting, publishing, distribution, and licensing of music for use in media and advertising• A&R – acquisition of new libraries, labels, and artists• Marketing, promotion, client communications, and content creation• General administration (track registration, PRO liaison, royalty distribution, metadata management, etc.)

• Playing multiple instruments• Writing music and lyrics• Producing (recording, mixing, etc.)• Organizing shows and liaising with organizers, booking agents, promoters, journalists and others• Handling finances and legal matters

• Teaching group classes on all levels• Playing in professional ensembles