Christopher La Fleur Email & Phone Number

Denver, Colorado, United States

In the last 6 years, I’ve grown my small business from a living room workshop to a local powerhouse. I’ve built a book of business exceeding 600 combined art collectors, event clients, sponsors and brand partners. I’ve produced dozens of shows and more than 750 works of art in the last 6 years. Some of my skills include:Management and production of all aspects of events including: - Event vision and client goal-setting - Budgeting and budget negotiation - Accounts receivable and accounts payable - Fundraising - Organizational systems and event management systems - Transportation logistics - Vendor and sponsor recruitment - Venue acquisition - Contract writing and contract negotiations - Graphic design and brand standard creation - Timely communication with all event partners and contractors - Management and oversight of all brand partners, 3rd party vendors, temporary staff, etc. - Menu curation - Event design and stage design - Lighting and A/V design - Entertainment curation- Development and implementation of marketing strategies, including: - Marketing calendars - Social media - Email lists - Press and media outreach, television appearances - Paid advertising - Organic and in-person marketing strategies- Prepare and negotiate proposals, sales presentations, quotes, and contracts- Review financials, sales and activities reporting- Performance, productivity management and event recapping- Hire and vet contractors, prioritizing trust, reliability, and exceptional execution- Project delivery, ideation and creation within tight deadlines

Colorado, Illinois

During my tenure as the Assistant Field Marketing Manager for the Intermountain Region at RXBAR, my primary role involved boosting brand awareness in strategic growth areas across the United States. Overseeing over 100 field activation events, I engaged in extensive travel to identify brand-aligned events, helped manage a team of 50, and ensured the successful execution of activations.Key Responsibilities:Managed, scheduled and supervised a team of 50+ brand ambassadors in Utah and ColoradoHandled shipping, receiving, and product tracking systemsCoordinated transportation and infrastructure logistics for both products and team membersDeveloped a comprehensive marketing calendar for brand-appropriate eventsProvided supervision and training to Brand Ambassadors, ensuring compliance with program execution guidelinesConducted employee reviews and coaching sessionsGenerated accurate post-event reports capturing goals, metrics, and activation successVerified account spend and satisfaction, monitored sampling amounts, and highlighted product featuresEducated store managers on RXBAR products and their advantagesSummarized activation success by tracking passive and active interactions, consumer product engagements, and overall consumer opinionsEducated and informed consumers about a variety of productsEffectively managed KPIs, including product features, on-site marketing, and product placement

Denver, Colorado, United States

In my time at Out Front Magazine, I founded Aurora Pride, Aurora’s first dedicated Pride event, and managed the day to day operations of a 40 year old legacy publication—the oldest and largest in the nation.Managed a team of 10 editorial, marketing, sales and design staffManaged teams of 25+ volunteers.Executed more than 100 events ranging in size from 50 people to 5,000 people.Managed more than $500,000.00 in annual personal advertising sales.Oversaw budgets of $1,000,000.00+ of combined cash and barter.Generated new business and pitched clients on ad buys.Designed and coordinated advertising campaigns for clientsCreated editorial, social media, and PR copy for clients and the magazine.Analyzed marketplace industry trends and drivers.Created multi-channel advertising plans for events on television, radio, and print platforms.Created and managed internship programs for 4 departments.Hired and trained new staff members, event teams, and private contractors.Established outreach avenues with partner organizations.Hosted weekly staff, strategy, and sales meetings.Coached and developed all staff members.CRM management and analytics.Communicated effectively with contractors, vendors, and all staff at all times.

English, English Language And Literature/Letters

International Business And Finance, International Business