Christopher Lamendola Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

Brand Marketing - Jim Beam

Chicago, Illinois, United States

Worked to implement brand plans, media plans, PR plans, innovations, and brand investment budget across Beam Suntory’s Premium+ American Whiskey portfolio, specifically Knob Creek bourbon family, Basil Hayden bourbon family.• Managed budgets across Basil Hayden and Knob Creek including the creation of PRs and POs, budget transfers, as well as updating the phasing of budget spend.• Managed media partnerships to create branded videos highlighting Basil Hayden bourbon and organized media dinner events.• Led PR initiatives around the launch of Knob Creek 18 Yr by partnering with Smithey Cast-Irons, which earned us over 21 media placements and 272MM impressions.• Led the monthly pulling of Nielsen consumption data and the reporting of said data both internally and externally to our agency teams for both Knob Creek and Basil Hayden.

New York, United States

Managed an account list and was responsible for all sales and brand activations at 26 different on-premise bars/restaurants across the Metro New York area.• Drove a total of $80,164 in 6 months of sales across my 26 on-premise accounts, accumulating $13,712 (30.1%) route net sales growth versus the previous year.• Increased Beam Suntory menu placements across my accounts by an average of 1.8 placements per account, while growing PODs in the accounts at an average of 2.3 PODs per account.• Worked cross-functionally with other sales and marketing functions to execute events (HOS Highball events, Maker’s Mark staff education, etc.) and sales pitches.• Analyzed and presented sales and consumption data for my route, region, and state to help make smart and informed brand investment decisions.• Managed the brand positioning of all Beam Suntory spirits across my account world, analyzing and finding the right brands to succeed in the right accounts.• Led the local execution of brand activations within my account world during key drive times such as Cinco de Mayo, the Kentucky Derby, Bourbon Heritage Month, and more.• Led staff trainings to increase bartender/wait staff knowledge of our brands, as well as consumer brand education nights to increase brand engagement with consumers.

Tampa, Florida, United States

Managed an account list and was responsible for all sales, brand activations, and floor displays for 32 different off-premise liquor stores throughout the Tampa Bay region.• Managed key stakeholder relationships between distributors, customers, and our brand house.• Led the purchasing and logistics of all point-of-sale marketing materials for the off-premise throughout the Tampa Bay region.• Led accounts through brand education events and single barrel selection processes (Knob Creek and Makers Mark) to increase staff knowledge as well as total sales within the account.• Created trackers to track display size and volume at our largest local chains (Luekens, Sarasota Wine & Spirits) against sales data in the accounts.• Led the planning and execution of local tastings and samplings throughout my accounts, coordinating with both the accounts and our sampling agency to create a smooth and worth-while experience.• Tracked and analyzed monthly and quarterly sales metrics to report out at our Quarterly Business Reviews meetings

Columbus, Ohio Area

Worked in Huntington National Bank’s Summer Internship program in the Automated Workflow department. Worked to analyze, streamline, and automate the processes around digitalizing bank loan documents in accordance with FDIC policy.• Led the collection of documentation digitalization data and the subsequent daily and weekly reporting of this data to upper management.• Designed and created an internal operational training database for management to plan for staffing requirements, which was later approved and implemented.• Led studies around the length of different job processes to help optimize the team’s workflow and create a standard process flow-chart.• Led the development of an internal improvement project centered around improving the efficiency and efficacy of digitalizing and filing bank loan documents in accordance with FDIC regulations.

Columbus, Ohio Area

• Created an internal improvement project• Succeeded in a fast-paced work environment• Shadowed with many departments, getting wide exposure to the banking industry• Developed a team-oriented outlook on work