Christopher Laporte Email & Phone Number

Lincolnshire, Illinois, United States

- Provided fact-based recommendations for business decisions by conducting research and analysis on key market priorities from partner verbatims.- Conducted an internal research study to analyze the work behaviors between different generations, providing insights to enhance workplace dynamics and strategy.- Collaborated with interns on an innovation project to enhance Zebra’s brand through AR, including designing a virtual experience center and exploring new market opportunities.

Champaign, Illinois, United States

- Lead a marketing committee of 10-20 individuals to create graphics to promote Illini Union Board events, fostering collaboration and creativity- Strategized new ways to market the Board and events by collaborating with other RSOs and fellow directors on the board- Planned and promoted a haunted house event, boosting awareness and engagement with the board.

Champaign, Illinois, United States

- Strategizing with 20+ diverse committee members through board meetings to promote Illini Union Board events and programs to capture the student body's attention- Create original marketing strategies to maximize attendance and encourage more student engagement through verbal or written feedback from social media or surveys

Champaign, Illinois, United States

- Engage with start-ups and established businesses in a team of 5-7 consultants to solve business-centered problems through collaborative teamwork and diverse perspectives- Researching competitors and compiling data, like expected market prices or product growth, to present to employers the recommended suggestions for optimizing success to improve their business as a whole

- Conducted in-depth primary research and analysis into customer attitude toward the Beats by Dr. Dre brand and toward marketing campaigns targeted to the GenZ audience.- Surveyed and/or interviewed 100+ GenZ participants to evaluate social media and advertising effectiveness, while also gaining insights on competitors within the headphone market.- Provided actionable insights and strategic recommendations to the Consumer Insights division through a compelling 5-minute documentary video.

Champaign, Illinois, United States

- Execute in-game promotions for over 13 men and women Fighting Illini athletic teams through t-shirt tosses and co-sponsorships to develop fan engagement skills within the Champaign-Urbana community- Assist with 75% of the events all year round, including night and weekend shifts, while interacting with 1000+ fans at the marketing tables with posters and merchandise to gain hands-on experience with sports marketing- Actively work with 20+ diverse interns to collaborate on marketing strategies through interpersonal communication

Algonquin, Illinois, United States

- Specialize in zoning all products across 14 departments while monitoring sale trends to gain an understanding of retail business fundamentals and demonstrate a service culture that prioritizes the guest experience- Perform inventory count by rescanning stickers to process items efficiently through managerial status at different locations around the Chicago land area

Bachelor Of Science - Bs, Advertising, Junior

Activities and Societies: Illini Union Board - Marketing Director & Marketing Committee Member American Marketing Association - Consulting.

High School Diploma

Activities and Societies: National Honor Society - Member Student Council - Member