Handled product copywriting and optimization for all aspects of the business including product packaging, POP displays, landing pages, e-commerce product listings, social media posts, emails, ads, sales decks, etc. Wrote audio & video scripts and copy for campaigns., social media, and email.

Long-form SEO blogs to increase organic traffic to small business DTC sites. Primary writing team supporting the clients of one of Orange County's oldest marketing agencies (The Schraff Group).

Created ad copy and graphics for emails and landing pages to promote weekly sales events, the primary revenue driver for the business.

Managed 1st and 3rd party vendor relationships to drive sales and expand media categories.

Taught One-to-One personal training sessions (adult education) on a wide range of topics related to computer hardware and various professional and creative software. Co-leader of the Workshops & Events team. Created presentations and interactive study guides for internal training purposes. Led several large community events, including summer camps for video editing, music production, and business-related seminars. Worked on a small team that developed and deployed a company-wide workshop program.

Led the development of the website redesign. Created email blasts and an alumni newsletter, designed graphics, wrote copy and managed regular content updates. Produced videos for the website and special corporate events.