Christopher Lay Email & Phone Number

Madison, Wisconsin Area

Responsible for managing a 14,000-plus not-for-profit youth sports organization serving eight counties. In addition, the promotion, oversight and ongoing improvements at a sports facility which hosts more than 250,000 visitors annually and generates over $3 million for the local economy. Increased membership by 5½ % over three years by designing a player retention program and outreach to previously unaffiliated organizations. Added new systems to improve the scheduling and score-entry… Show more Responsible for managing a 14,000-plus not-for-profit youth sports organization serving eight counties. In addition, the promotion, oversight and ongoing improvements at a sports facility which hosts more than 250,000 visitors annually and generates over $3 million for the local economy. Increased membership by 5½ % over three years by designing a player retention program and outreach to previously unaffiliated organizations. Added new systems to improve the scheduling and score-entry for the more than 4,000 games played by the 500-plus teams each year in MAYSA.Increased participation in tournaments at Reddan Soccer Park by 22% and revenue from concessions, parking and t-shirt sales by 12%. Improved the maintenance and service at Reddan Soccer Park such that, overwhelmingly, patrons insisted that "the facility looks better than it ever has" in its 14 years of existence. Applied for, and was awarded, more than $1,000,000 in grants. Cultivated constructive media relationships and public exposure in local newspapers, television and radio. Established and integrated "Best Practice" guidelines for affiliated member clubs in order to improve coaching standards, conduct, fiduciary responsibility and governance. Started a TOPSoccer program for special needs athletes and personally performed the training sessions.Conceived-of and obtained hole sponsorships for a mini-golf outing that generates $5,000-plus in scholarship funds for youth soccer players in financial need. Oversee and managed a budget of nearly $1 million and kept the organization in a healthy financial position. Hired, trained, mentored and manage a day-to-day staff of seven and oversaw an event staff, during tournaments, of more than 20 people. Famous Footwear Show less

Responsible for co-op advertising: working with vendors to integrate their brand strategy with Famous Footwear's brand strategy across multiple channels including print, radio, in-store and television. Successfully collected over $13 million annually in co-op advertising revenue from vendors.Assisted with the launch of special-make-up shoes in Famous Footwear stores for brands such as Nike, adidas and Converse. Participated in numerous successful brand-launches (e.g., Sneaux and… Show more Responsible for co-op advertising: working with vendors to integrate their brand strategy with Famous Footwear's brand strategy across multiple channels including print, radio, in-store and television. Successfully collected over $13 million annually in co-op advertising revenue from vendors.Assisted with the launch of special-make-up shoes in Famous Footwear stores for brands such as Nike, adidas and Converse. Participated in numerous successful brand-launches (e.g., Sneaux and Margaritaville footwear). Show less

Madison, Wisconsin

Responsible for co-op advertising: working with vendors to integrate their brand strategy with Famous Footwear’s brand strategy across multiple channels including print, radio, in-store and television.

Responsible for translating Big Toe Soccer's brand positioning across a wide range of marketing activities for the $10M catalog company.Analyzed existing secondary data including industry, manufacturer and youth soccer association reports and utilized the data to determine merchandise mix and marketing strategies.

Managed event marketing activities and coordinated company's representation at two major industry conventions annually, involving logistics planning, designing promotional materials, booth presentation and facilitating the collection of sales leads. Wrote creative copy for the catalog, web site and marketing promotions designed to communicate Big Toe Soccer's brand position.; Worked with researchers to write study protocols and final reports examining safety and efficacy of… Show more Managed event marketing activities and coordinated company's representation at two major industry conventions annually, involving logistics planning, designing promotional materials, booth presentation and facilitating the collection of sales leads. Wrote creative copy for the catalog, web site and marketing promotions designed to communicate Big Toe Soccer's brand position.; Worked with researchers to write study protocols and final reports examining safety and efficacy of pharmaceuticals.Compiled study information and data for lead researchers.Wrote feature articles for company's quarterly employee newsletter. Show less

Mba, Business Management

Ba, Management And Communications

Bachelor Of Arts (B.A.), English Language And Literature, General

B.A, English