Marketing should feel like a conversation, not a sales pitch. A conversation that creates connections that will last long after the campaign ends. My approach to marketing is rooted in a deep appreciation for brands that prioritize authenticity and storytelling. I thrive on fast-paced brainstorming, strategic risk-taking, and building campaigns that challenge the norm.One of my most memorable projects was setting up a basketball court on the Santa Monica Pier for Nike's Jordan Brand. It was an unusual spot, but that's why it worked. Seeing young athletes light up as they freshly experienced the brand reminded me why I got into this field. Creating moments like these—where creativity meets real connection—is what drives me.Each step in my career has added something new to my approach. At SC30 Inc., working with Stephen Curry taught me about brand storytelling that resonates with people on a personal level. We launched a sneaker line for International Women's Day, inspired by young girls in STEM, and seeing that campaign come to life was incredible. Then, at Dibbs, I was the first marketing hire, and we had to build everything from scratch. Pitching our story to investors like Amazon and pro athletes showed me how a strong brand message can resonate in any setting, whether in the marketplace or a boardroom.At Wynn Resorts, I led the campaign for the Las Vegas Grand Prix. The entire city came alive, and seeing people connect with our work—from digital ads to live events—was incredibly rewarding. That campaign ended up helping Wynn hit its best month yet, a milestone that showed me what a strong brand can do when it speaks directly to its audience.What I love most about what I do is this sweet spot between creative exploration and analytical rigor—it’s where I do my best work. I'm the type who loves brainstorming but also digs into the data to see what's working. I focus on creating work that is authentic to the brand and meaningful to the audience, aiming to make each project impactful.Outside of work, you'll likely find me on the golf course ⛳, behind a camera 📸, capturing stories, or checking out the latest trends in culture and fashion. These are more than just hobbies—they keep me inspired and grounded. I'm always interested in connecting with others who value authenticity, creativity, and bold ideas.