Christopher Leary Email & Phone Number

Boston, Ma, Us

Farmingdale, Ny, Us

Farmingdale, Ny, Us

Oversee ecommerce for bedgear.com, digital marketing, paid media, consumer marketing, merchandising, product marketing, product management, sports partnerships (e.g., Dallas Mavericks, Charlotte Marathon), social media as well as public relations for BEDGEAR and BEDGEAR Foundation

Farmingdale, Ny, Us

Established company’s first Product Marketing team to understand competitive landscapes, reasons why a product is being created and what are the voids in a bedding category; assumed all domestic/international merchandising, go-to-market and product launch responsibilities in Nov. 2021; create documents and digital forums clearly explaining the product vision and features/benefits to internal stakeholders, including Sales, Customer Support, Digital/eCommerce, Strategic Partnerships, Planning & Forecasting, Public Relation/Communications, Brand Management; develop B2B/B2C customer-facing marketing assets to support product storytelling: product videos, retailers’ landing pages, website copy for bedgear.com, Amazon and other direct-to-consumer marketplaces; establish metrics on identifying which publications result in conversions and implement global PR plan; spearhead BEDGEAR's internal and external communications, including BEDGEAR Foundation

Farmingdale, Ny, Us

New York, New York, Us

Managed team members spanning CRM/marketing automation (Salesforce, Pardot/B2B Marketing Analytics), demand generation, global public relations, graphic and web design, and events support; collaborated with global Sales and Analyst teams to create, drive and execute ABM and subject-matter-based marketing campaigns for different regions and established metrics to determine pipeline impact; spearheaded firm’s first partnership strategy with industrial manufacturing associations

• Created solution-selling storytelling for diverse verticals: digital media, financial services, biotech/pharmaceutical/clinical trials, supply chain, food/grocery, legal services, automotive, industrial chemicals, telecommunications, IT services, retail/ecommerce, real estate development, universities and local government• Developed positioning and messaging documents at company and product levels as well as for partners -- even targeting specific titles/persona as part of the buyer's journey; established new infrastructures and processes to ensure knowledge sharing• Created integrated SEO-content strategy plans (inbound/outbound) focusing on customers’ pain points and have written in different styles and communication vehicles: blog entries, press releases, Web-site copy, email campaigns, CEOs’ ghostwritten bylines and internal emails, company newsletters, video scripts, product datasheets, thought-leadership whitepapers, case studies, infographics, digital and print ads, Webinar invitations, PowerPoint presentations for speaking engagements and sales meetings• Developed compelling materials that aligned with the top of the funnel (TOFU), middle of the funnel (MOFU) and bottom of the funnel (BOFU) of sales cycles; collaborated with sales teams to understand how they use the materials during each step of the cycle

Bloomfield, New Jersey, Us

Reported directly to the CEO of Skinder-Strauss and focused on SaaS offerings by collaborating with 4 division heads (eLaw: elaw.com, Lawyers Diary and Manual: lawdiary.com, New Jersey Lawyers Service: njls.com, and inSync Litigation Support: insynclitigation.com) to develop the budget and corporate marketing plans based on strategic business objectives that covered the following: research, Web sites, Sales tools, lead generation (direct marketing, emails, trade shows, events), partnerships/associations, public relations, social media, awards, print and online advertising, branding, internal communications and corporate social responsibilities

Developed and executed company's first marketing plan within budget that covered the United States and United Kingdom; collaborated with senior management, partners, customers, speakers and team members to develop campaign concepts and marketing materials; developed compelling collateral materials such as customer success stories, fact sheets, brochures, e-mail outreach and press releases; created and implemented public relations and print/online advertising (Google AdWords, LinkedIn) campaigns that generated sales leads and achieved business objectives; planned and executed successful events, including conferences, demonstrations, special corporate events, industry trade shows and Webcasts; researched and negotiated pricing and contracts for venues, catering, audiovisual, travel, accommodations, awards, giveaways, printing, event staging, keynote speakers and entertainment; managed Twitter and LinkedIn initiatives and outreach to industry analysts, journalists and bloggers

Waltham, Ma, Us

Directed the strategy and implemented marketing communications programs globally, including branding, public relations, trade shows, Web site in four languages (English, Chinese, Japanese, Korean), lead generation and sales tools; indirectly managed four individuals who support the marketing function locally in their countries, and oversaw two creative-service and four PR agenices (United States, United Kingdom, Israel and Japan); owned the outbound marketing budget through the entire budget cycle (proposal, approval, monitoring and feedback)

Boston, Ma, Us

Developed public relations and IT analyst strategies, managed PR agency, wrote press releases and prepped executives for press interviews; re-designed the Web site and wrote all copy for it; worked with product management to produce messaging documents and sales collateral; managed and executed tradeshows, speaking engagements and special event activities; oversaw and negotiated all marketing vendor relationships, including graphics designers and printers; managed marcom budget in conjunction with Vice President of Marketing

Assisted in the development and implementation of go-to-market strategy and objectives; translated business and product plans into integrated marketing programs, tactics and messages; created, executed and measured the success of marketing programs to build awareness, generate leads and support the direct sales process; coordinated all new product introduction programs, including the development of marketing collateral and sales tools, as well as managed the program scope, schedule, budget and performance metrics; developed comprehensive strategic and tactical documents to ensure the success of each program

Developed and executed plans for PR, advertising, events, direct marketing, collateral and Web; launched first enterprise anti-spyware product and created enterprise positioning and messaging; wrote press releases, byline articles, corporate fact sheet and corporate backgrounder as well as completed awards applications and call-for-papers

Developed positioning and messaging for specific industries and completed awards submissions; managed Web site, including writing copy as well as designing and coding pages in HTML, authored product data sheets and case studies as well as conducted customer research via online surveys; documented sales cycle to develop collateral and support materials that mapped to it

Performed market research to define new product positioning and messaging; created collateral, including datasheets, Web-site copy and sales FAQs; conceptualized and wrote direct- and email campaigns; collaborated with worldwide IT analysts to create charts and diagrams as well as edit their documentation

Researched IT analyst documentation to help define product requirements, positioning, messaging and road map; analyzed competitors and growth opportunities; created scripts for sales CDs and flash demo for Web site; interviewed customers for case studies and surveys; provided FAQs and prospect-letter templates for sales and responded to RFIs and RFPs

Wrote, edited and scheduled marketing content for Giga Information Group's public and secure areas of its Web site; interviewed, wrote and posted clients' case studies and testimonials on Web site; developed Web lead-generation initiatives and campaign tracking; produced -- from writing to online posting -- a weekly research deliverable that focused on IT trends

Assumed responsibilities of Copy Chief in his absence: finalized pages, supervised 5 full-time copy editors, trained new copy editors, wrote performance appraisals; managed offsite editorial process to produce daily newspaper at trade shows; performed copy-editing duties, including correcting errors in grammar, chart editing, page proofing, writing and refining all display type: headlines, captions, teasers, table of contents

Selected photographs, designed pages and edited articles for News, Forum, Financial, Arts/Lifestyle and Travel Sections and wrote News, Arts/Lifestyle and Magazine articles