-Led cross-functional team of digital marketers, website specialists, designers, content strategists and partner managers to create acquisition campaigns for all segments and audiences.-Developed growth strategy based on segment performance and business needs.-Created multi-touch acquisition campaigns moving users from awareness to account creation.-Provided leadership and company-wide reporting on KPIs, testing, and initiatives.-Implemented GA4 tracking standards and channel dashboards.

-Led cross-functional team to create all athlete-facing marketing collateral and campaigns. -Developed product positioning and messaging that differentiated athlete-facing products in the global market across all stages of the marketing and sales funnel. -Created and executed go-to-market campaigns tailored to users, segments, new audiences and optimized by marketing channels.

-Responsible for all aspects of athlete-facing marketing campaigns including email, in-app messaging, paid and organic social, app store ads and optimization, paid search, and display.-Created all marketing collateral and variations along with copywriter and designer.-Managed effectiveness and efficiency of channels and campaigns, including creative testing and segmentation.

-Created marketing plans and budgets for company-wide initiatives and individual offices.-Created strong relationships with senior leadership and individual office stakeholders.-Managed vendors specializing in SEO, PPC, social, website development and graphic design.-Drove brand strategy - including messaging, value proposition, taglines, and visual direction.-Oversaw creation of all marketing collateral - including print, digital, O&O websites, and events.-Scaled advertising assets and turnkey solutions for use by individual brokers.

-Owner of resort hospitality strategy, developing key objectives based on business needs and annual strategic plan.-Responsible for marketing strategy and tactical implementation(media planning, online and offline advertising, CRM, social, website optimization, offer strategy)-Content development: identify and execute on all photo and video needs. -Manage marketing financials(budget/forecasting/billing)-Own vendor and contractor relationships

-Responsible for developing and implementing strategy to deliver revenue goals for various lines of business in the resort. -Develop strategy to grow penetration of product usage among guests. -Direct creative/content teams to produce messaging and deliver assets.

-Responsible for all shop operations, including: sales and partner relations, maintaining and growing industry-leading customer service metrics, budgeting, forecasting, hiring, scheduling, inventory and purchasing.-Ran weekly team-wide meetings, and coached AMs and Team Leaders on running daily shift meetings. Focus was on setting goals, how to achieve them, highlighting positive/negative processes.-Developed and implemented first-in-company in-house partnerships with 2 hotels to increase distribution.

-Responsible for driving revenue growth; during tenure averaged YoY increases of 27% overall, 43% corporate accounts.-Managed sales funnel: including sourcing new leads, categorizing existing accounts, and developing communication strategy for contact and content.

-Managed team and daily operations, including route logistics and order preparations. -Primary customer contact: taking inbound calls and reservations, making outbound calls for sales prospects and orders with potential issues.-Certified Rossignol ski tech- delivered and outfit customers with boots and skis/snowboards.

-Responsible for the performance of Display, CSE, and Affiliate Acquisition channels.-Directly managed two Marketing Analysts and coordinated program development and execution across 12 person cross-functional team- including Engineering, Creative, and Brand. -Developed comprehensive strategy for Display channel- including customer acquisition, site retargeting, and existing customer targeting programs. -Evaluated, implemented, and tested vendors and ad servers.-Provided monthly and quarterly updates on performance to senior leadership team.

Display Manager- Responsible for performance of existing campaigns and evaluation and testing of new opportunities and programs.CSE Specialist- Responsible for management of PPC campaigns. Driving external growth strategy and internal process improvement.