Christopher Lee Email & Phone Number

Georgetown, Penang, Malaysia

Key Responsibilities:• Effectively implement sales strategy and tactics, plan of action (POA) in accordance with company policies. Regularly monitor territory’s sales performance to initiate appropriate actions.• Facilitate enlistment of key products in MOH hospitals and KKs.• Develop territory business plan and allocate resources (e.g. call activities, budget), for optimal sales impact and monitor territory business plan to ensure resources are directed to customers of the greatest potential.• Participate in promotional activity programmes to increase product awareness in the market.• Update territory customer segmentation classification, database and call records continuously and deliver key promotional messages according to approved plan.• Build trust and credibility with customers by demonstrating integrity.

Penang, Malaysia

Key Responsibilities• Accountable for achieving agreed sales, productivity and performance targets within agreedbudgets and timescales• Develop business plans and implement related activities like customer events, sales andmarketing campaigns, sales presentations necessary to achieve agreed objectives• Provide Key account/hospital network support, market access support, including referralnetworks• Have a deep understanding in the respective specialist area and priority products.Maintain and enhance knowledge of products, product strategy, positioning, key messages,programs, company developments, customers, and competitors• Provide input into effective use of promotional funds and territory sales forecasting.• Develop customer development strategy, dedicated KAM action plans for assigned accounts,aligns on account objectives and executes.• Lead the preparation of strategies and individual tactical plans and to give strategicinput in terms of analysis, future potential and key programs required for the accounts• Organize customer events and other programs independently or with marketing/medicaldepartment, in line with agreed business tactical plans

Penang, Malaysia

Key Responsibilities:• Build and execute business plans to meet sales goals for the assigned territory; uncovers and develops new business opportunities.• Drive territory sales performance, market share and optimal resource utilization.• Adapts and optimizes approach and communications style during sales calls, responding appropriately to customer needs.• Develop deep product and disease state knowledge in a specific therapeutic area and leverages this to build professional customer relationships and support sound clinical discussions and presents highly technical portfolios to customer audiences.• Integrates customer-facing activities in cross-functional teams to achieve sales targets.

Penang, Malaysia

Key Responsibilities:• Makes territory sales plan by products and by customers in accordance with assigned sales target.• Reported on competitors’ activities and market situation.• Expanded and penetrated the market with both new and existing products.• Promoted product through good product knowledge and honest and appropriate way of use of promotional materials.• Product listing into hospital formulary.• Keeps good relation with personnel of principal, the customers and colleagues.• Performed other tasks that may be assigned from time to time.

Penang, Malaysia

Key Responsibilities:• Actively promoted products and managed existing key customers in assigned area aswell as created new customers to maximize business outcomes.• Organized sales calls and client visit to achieve assigned targets and sales growth fordifferent key products.• Executed promotional strategies and sales plans in line with company’s businessobjectives while managing promotional expenses.• Gained clear understanding of customer requirements and maintained high customersatisfaction ratings that meet company standards.• Undertake other special assignment, ad-hoc function and other related dutiesspecified by the company.

Penang, Malaysia

Key Responsibilities:• Promoted and created demand for company products by calling on otolaryngologists,chest physicians, pediatricians, urologists and gastroenterologists in hospital sectors(private and government hospitals) in northern region to generate prescriptions andachieve sales targets.• Attained maximum sales growth, marketing share and dollar return on theresponsible product line in the assigned territory.• Promoted company’s products only for approved claims by providing a balancedpresentation of benefits and risks, contraindications, side effects and precautions ofcompany’s products.• Communicated product information approved by company to target audiences.• Obtained, analyzed and reported relevant market information to immediate manager.• Identified and developed key opinion leaders to increase product usage, gainformulary acceptance and product endorsement in hospital sectors.• Gained formulary acceptance and product listing into hospital formulary.

Penang, Malaysia

Key Responsibilities:• Promoted and created demand for company product by calling on doctors, hospitalsand pharmacist in assigned territory to generate prescriptions and achieve salestargets.• Reported all knowledge and information regarding sales activities, customers gainedand lost, competitive activities, result of marketing programs, etc. to management.• Participated in seminar, conference, lunch talk or marketing program.• Communicated product information and pricing, special offers and promotions tocustomers.• Established and maintained close contact/rapport with key customers.• Provided outstanding quality service to existing customers and potential customers.• Continued to explore new customer’s base and build a network of contacts withinthe assigned territory.

Penang, Malaysia

Key Responsibilities:• Performed laboratory analysis using various analytical instruments.• Involved in bioavailability/bioequivalence clinical study in hospital.• Researched, developed and assisted with supervisor research project.• Planned and performed daily routine laboratory experiments on the research project.

Penang, Malaysia

Key Responsibilities:• Maintained and developed strong customer relationships.• Initiated and increased awareness about the product range within the customer base.• Performed equipment installation, commissioning, calibration, preventivemaintenance, troubleshooting and repairs for a range of scientific instruments.• Responsible for ensuring customers satisfaction by providing efficient technicalsupport, advice and training on instruments to customers in laboratory and at site.• Independently led and resolved pre-sales assignments at different levels of customerdemands & expectations and fulfilling them in timely manner.• Worked closely with the sales teams to provide after sales support to customers.

Master Of Business Administration (M.B.A.), Sustainable Development

Bachelor’S Degree, Industrial Chemistry