• Achieved +12% sales increase in Q4 2010 compared to -6% for Retail division.• Increased conversion +56% and web traffic +25%.• Grew Facebook Fans to 800k from 300k through robust Social strategies.• Increased Canadian business +66%.• Email open and click-thru rates both increased to over 20%.• Leveraged technology and unique marketing strategies to drive initiatives and positive sales results.• Introduced use of world-class video to elevate brand and product and increase conversion.

• Achieved 34% comparable sales increase in Spring 2010.• Sales per square foot highest in class: $2328 in Canada / $876 in the US.• Drove sales growth by reengineering entire buying process for Women’s categories, including pre-season planning, line planning, buy placement, and in-season merchandising strategies.• Improved productivity and profitability by developing new assortment planning tools used by Merchants across all departments.

• Significantly expanded revenue potential by acting as key member of team spearheading April 2009 launch of lululemon.com. • Increased web traffic 400%, exceeding first-year sales expectations by $4 million. • Ensured ecommerce business on track to represent 8% of total company revenue in 2011, achieving $100 million by 2011.

Consultant, expand distribution of this outdoor inspired line to the department store channel.• Develop merchandise strategy and assortment plans for all department stores.• Direct merchandising and design to evolve line for the department store channel: SKU plans by delivery, category and classification guidelines and price points.• Develop analysis tools to analyze company’s current profitability and inventory risks.• Support New York showroom and sales team.• Present line to department store upper management at market meetings.

• Chief Merchant responsible for the merchandise strategy for all client web sites: DKNY, Oscar de la Renta, Rafe, Judith Leiber, Baby Phat, Phat Farm, XOXO, J. Lo by Jennifer Lopez, Rocawear, Apple Bottoms, Orange County Choppers, Shopelvis.com, Mandees.com.• Develop and maintain open to buy for all brands, divisions, and licensees. Direct the entire forecasting, buying, and merchandise planning process: sales projections, receipt flow, markup, markdowns, turn, and maintained margins.• Drive marketing and promotional calendars for all brands; direct marketing department on e-mail blasts and promotional events.• Develop company’s web-based reporting systems.• Oversee merchandising department on product placement, collection looks, up-sell strategies and product verbiage.• Total company sales volume increased from $11.0M in 2003 to projected $50.0M in 2007. Major brands all showing double digit growth year to year with increases in maintained margin and turn.

• Responsible for the merchandise strategy, buying and planning of the following categories: Women’s and Men’s Accessories, Business, Travel, Gifts, and Belts. Women’s categories = 1400 doors, Men’s = 350 doors.• Communicate merchandise / assortment needs of the Business Unit to Corporate Merchandising. Ensure proper product is available for all delivery periods. Maintain open to sell / buy plan for all product categories.• Through detailed analysis, constantly identify trends, opportunities and liabilities at POS and the effect of these trends on the buy plan. Communicate all necessary changes to the plan to Corporate Production Planning.• Leader in the development of analysis and reporting tools used by the division.• Results for fiscal 2002: Sales +27.4% LY with penetration increasing 3.8%.

• Develop seasonal sales plans for departments and core vendors for Federated Department Store divisions: Macy’s East, Macy’s West, Rich’s, Lazarus, Goldsmith’s, Burdine’s and the Bon Marche. Develop merchandise sales, turnover and margin plans that support the department’s merchandise strategy.• Through detailed analysis, identify opportunities and liabilities making recommendations to the divisions that drive sales over plan. Continually monitor vendor sales, stock levels, age of inventory and margin.• Leader in the 1st @ Federated initiative. Developed corporate reporting systems to analyze assortments and support the merchant team in editing SKUs, increasing sales and turnover.• Developed Private Brand planning tools used by all zones of business. Plan sales, receipts, markup and markdowns for the Charter Club, INC, Morgan Taylor, and Jennifer Moore brands.• Awards: President’s Award and Top Performer Award Spring 1998, 1st @ Federated Award Spring 1999.

• Developed annual sales plans for the basic denim, fashion and khakis lines.• Developed buy plans for all product categories. Priced line to meet corporate margin requirements while maintaining market competitiveness.• Successfully planned sales increase of $40.0M in 1994 to $325.0M in 1997.• Managed QR (replenishment) business. Maintained proper inventory levels for all basic product and ensured production capacity and fabric projections were in line with financial goals and sales demand.• Communicated to design sales trends and reviewed design concept for balance. Edited line to maximize sales potential for each division.• Designed and implemented retail sales reporting systems.• Oversaw staff of retail analysts. Developed buy plans for major retailers.