• Fully executed 20+ qualitative rich usability tests and in-depth interviews on live web site pages and prototypes to gain consumer insights and test functionality to improve pages• Simultaneously managed variety of projects with both internal departments as well as external vendors, while still providing reports and data daily across the company• Manage relationships with third-party syndicated research, such as comScore, Kantar Media, and Manhattan Research, and provide data, reports, and projections across all teams and individuals within the company• Created various ad hoc and ongoing surveys with qualitative and quantitative questions to satisfy preset objectives of interest, analyze trends over time and present final results

• Worked and trained with the Director of Market Research on research studies such as usability testing, A/B testing, card sorting, competitive analysis, surveys, and persona creation• Managed ongoing profile study to maintain understanding of web site users as well as analyze and present changes or trends over time• Built templates in Excel to automate recurring reports to save time and minimize chance of error

I worked in three areas at the media firm; direct mail, online interactive, & search engine marketing. I spent my time creating and working with spreadsheets, putting together presentations, and helping to create a media plan for our clients. I used the program AdRelevance to analyze competitive activity in the marketplace which was used in our presentations, and experienced first hand the fast-paced media field.