Directly administered all software solutions to drive performance with production, inventory management, manufacturing cost centers, marketing engagement, and sales performance to achieve an $8.2M goal. Controlled organizational structure, revenue generation, people development, recruiting, coaching, and mentoring for 8 sales/marketing direct reports. Instituted the Botanica Global Sales and Marketing route to market and inducted sales behaviors alongside marketing strategies that exceeded all distribution and revenue goals. Managed marketing strategies to drive consumer awareness and purchase intent. Led the innovation team to enable portfolio expansion, implementation, revenue projections, and manufacturing best practices.• Grew active client base by 55% in licensed markets and over 125% with Mr. Moxey’s international CBD brand.• Built active door count from 120 retailers to over 300 in 7 months, attaining 33% revenue growth YOY while reducing overallsales cost centers to less than 5.5% of top-line revenue.• Achieved top-line revenue of $7.3M from $5.1M to lead Botanica as the #1 edible manufacture in WA.• Constructed a world-class sales organization in WA, OR, MA, and the international distribution network, supportingnegotiations in 9 new partnership states as well as carving 4 new global markets.

-Re-energize existing sales and bring-to-market new products in the recreational cannabis and legal Cannabinoid industry.- Recruit new and mentor existing sales and marketing teams. Develop and implement successful sale strategies and routines.- Create efficiencies with logistics and distribution management.- Onboard ERP and CRM technologies solutions to manage sales and marketing. Implement financeand inventory management - e.g. Salesforce, Hubspot, QuickBooks, etc.- Develop and implement new and creative social and retail marketing strategies to increaseproduct/brand awareness and purchase intent.- Create and implement international strategies with global cannabinoid pipelines.- Participate in regulatory applications and policies to archive cGMP and ISO9001 certifications and/or state licenses in the cannabis and cannabinoid and industries:

Spearheaded presentation of company initiatives to retail partners—including promotions, inventory management, and pricing strategies—executing more than $112M in annual retail sales in the convenience sector and leading 9 direct reports in a 7-state region as well as a distribution network of 18+ partners regionally and 2 nationally. Recruited, coached, and mentored the sales team to utilize the 4Ps of presence, pricing, promotion, and product to customers and adult nicotine consumers, including identifying, analyzing, prioritizing, and targeting existing and potential retail outlets within the geographic territory to nurture product sales opportunities.• Expanded west territory to achieve over $100M in annual sales in over 90K retailer locations, cultivating sales as the key account team player, adding new accounts, growing current accounts, and regaining lost accounts.• Contributed to shaping the strategic planning of territory alignment for new market launches in Hawaii, Alaska, and Montana—including trade show activities and revenue goals.• Adopted a data-driven approach to simulate in-store presence and field execution as well as maintain all necessary reporting while using analytics suites to effectively track and report all sales.• Codeveloped the US route to market strategy for the JUUL Enterprise team in Tribal Enterprises.

- Recruit, coach and mentor an internal sales team in California, Oregon & Washington as well as an independent broker team in the US, Canada, Australia & Europe.- Implement internal sales protocols and routines to achieve dollar and unit volume targets and ensure integrity with all distribution, and financial goals.Institute annual business plan to grow organizational reach from two to sixteen countries.- Create integrity and continuity in marketing and brand messaging within social channels and above and below line messaging. Develop routines to dive best in class visibility and awareness in tradeshow channels. - Implement use of new software solutions to manage sales, marketing and finance activities i.e. CRM, Concur, Quick Books, Hootsuite etc. - Produce and implement all reporting disciplines to support sales, inventory & production management as well as marketing results.

Brought on to structure a highly effective sales organization consisting of sales leaders and a marketing coordinator along with a logistics and manufacturing teams consisting of 11 direct reports and $6.8 in top-line revenue. Operationalized the 2017/2018 business plan, aligning sales goals, social strategies, and rebranding tactics with a fully vetted plan for web, point of sale, production, and innovation while directing infrastructure planning to fuel innovation. Developed all software and technology partnerships for finance, sales, fulfillment, distribution, and routing as well as point of sale and equipment procurement to ensure margin integrity.• Enhanced monthly revenue from $80K monthly to over $550K and profit margins from a blended 53% to 68%.• Established the Perfect Store model, recognized by leadership for deployment across the sales force.• Trained all Ethos Innovates’ associates on distribution/sales software, expanding utilization and consistency.

- Train and develop a team of up 7 area managers and 5 distributor associates and 5 distribution partners. - Managed capital funding of up to $9.256 million in trade activities, marketing protest, exclusivity agreements and T&E- Conducted analysis and incorporated findings via. Conos, Prism and BI reporting system for weekly, monthly and annual review of direct reports and and distributor performance vs. business plans. - Established and maintained 300 client partnerships in the Pacific Northwest.- Maintain high level distributor performance in all the required key-metrics with direct management, sales support, training and regular business reviews.- Manage all facets of prestige venues including finance negotiation, legal language, product placement and distribution - these venues include: Moda Center (NBA); CenturyLink Field (NFL/MLS)- National account specialist for the region maintaining relationship and ensuing execution with clients such as Live Nation, AEG Presents, RUI etc.

Enlisted, taught, and guided a team of 18 marketing managers, distributor associates, and distribution partners with $20M in top-line revenue and capital funding of up to $9.25M in trade activities, marketing, exclusivity agreements, and T&E for a 9- state territory. Conducted negotiations with local and national on and off-premises retailers, managing all facets of prestige venues, including finance negotiation, legal language, and product placement—i.e., Moda Center, CenturyLink Field, and Providence Park.• Awarded On-Premise Region of the Year 5 times over tenure while mentoring 6 direct reports to take on broader roles in national sales and marketing.• Activated the Red Bull Race in NYC, coordinating activities with a team of 45 in the first-ever event of this caliber.• Fostered company’s first relationship with a professional athletic organization, the Portland Trail Blazers, which paved the way to productive relationships with the Seattle Seahawks, Arizona Cardinals, and Dallas Cowboys, among other soccer andNBA teams.