Christopher Lim Keng Soon Email & Phone Number

Singapore

Singapore

Starting on 1 Sept, I will be assigned to new roles as Director, Global Client Management. I will be responsible for setting strategy for customer vector under my direct care , strategic account design and product deployment. Will be building relationships inside Schenker and bridging with customer organization at Senior Executive level and ensure linkage at all levels. I will be ensuring capacity and capabilities are available to support the customer appropriately and effectively globally. At the same time I will attract and develop talent within the customer vector and the broader Contract Logistic Supply Chain community.

Singapore

Singapore Rho

*Currently responsible for Global Business Development based in Singapore RHO office with a target region of China/HK, Taiwan, and Multinational companies *Reporting directly to the VP Contract Logistics of Electronics Vertical based in Germany.*Responsibilities include bringing in the new key client with potential Regional /Global Reach. *Acquisition/Partnering/Facilitating China/Hong Kong/Taiwan clients with inside-out strategic development in expanding their regional and global potential footprint of doing business.*Working with the new client to leveraging Contract Logistic Supply Value Chain with an end to end solution offered through DB Schenker strong and diverse network.*To facilitate the new/key client with potential network expansion through the connected DB Schenker world inclusive of Contract Logistics/Freight and Transportation Management.*Support the Global team by partnering with the BD team in region member to accelerate the new acquisition of potential client within the key account target.

Hong Kong

Reporting to VP APACResponsibility in Key Account Business Development ,Strategic Positioning and Development of Regional Key Account , Business Development and Sales growth.Key ResponsibilitiesReporting to the VP APAC Sales * Business Development role covering APAC , with focus in China /Taiwan Global Consumer Electronic Brands in North Asia* Drive potential solution with focus into Chinese Brand include XiaoMi, BYD. Huawei, ZTE, CoolPad and other potential China accounts that have requirement for inside-out approach to Global expansion of supply chain pack out and fulfillment with delay configuration requirement.* Establishing Toshiba HDD White Label program with key buying contacts within APAC and Global partners* Establishing new potential E-Commerce related service initiatives with new lead and target clients which include BlueAnt Australia, Petra Foods Singapore, Kelloggs APAC, Binatone Global Hong Kong.

Hong Kong For Apac Coverage

*Business Dev. covering APAC, with focus into Global OEMs, Taiwanese and Chinese ODMs in N.Asia.*Primary focus into segment of Storage, STB, PC/Laptop and Smart devices including Mobiles and Tablets, LCD TV and Watches*Responsible for Nokia APAC account, Sony Mobile in APAC, Toshiba Storage and Consumer Div. APAC in relationship to Global, Casio Consumer Electronic APAC, Chinese Brand Mobile OEMs, including XiaoMi, Huawei, Chinese ODM BYD.*Responsibility also include working on Global Authorized Partner (ASP) program with Taiwanese ODMs including Quanta,Inventec, Compal, AOpen, CyberTan, BYD and LCD TV Manufacturer TPV in Fujian China.*Focus on securing new business and re-engineer new biz to current existing clients of company which has stagnant over the past 2 years within Teleplan. Redesigning new After Market Services solution in tandem to securing Pan Asia solution with client.*Instrumental to win and re-establish Nokia acct to profitability with annual rev. exceeding Euro$1.3MM after redesigning and wining the Front End Walk In Service Counter Services (WSC) with existing back end repair business model.*Team sell into several Jap. OEMs, including Toshiba, Sony, Casio, Buffalo and securing a strong foothold with Key leaders within these companies at Corp and regional level. *Expand and extend the relationship across APAC to establish new business opportunities for Teleplan and instrumental to increase the Toshiba APAC biz coverage for Storage and CE.*Team sell and expanded existing Toshiba Storage business with significant revenue increase/upsell in APAC in excess of Euro$5MM from Euro$1MM.*Establish new business model within Teleplan Indonesia for LCD TV Repair and Refurbishment with Toshiba. The account is currently at on boarding stage through late Mar/April'15. Revenue target is annualized at USD$1.3MM*Establish new business for Teleplan Hong Kong with Casio as Global Hub and Global Fulfillment Center. Potentially annualized revenue of USD 1MM.

Shenzhen, Guangdong, China

Reporting to the Managing Director and Chairman: * Formulated a 5 year strategic sales plan to expand and diversify from the current China only ‘Total Print and Pack Solution’ into a Global Supply Chain Leader. Recruited a new Global Supply Chain Management and Sales Team based in China & US in the first 60 days of joining. The two teams were integrated with the existing management structure.* Instrumental in reaching out to clients directly instead of the earlier indirect process. Direct clients include HP, HTC, Want-Want, IBM, EMC, Quanta, QSI, Oberthur, PCA, Corsair, Lenovo, Kodak, AMD, Lexmark, IKEA and Singapore Chamber of Commerce & Industry in China - Jiang Su.* Leveraged the Singapore Chamber of Commerce and Industry - JiangSu and developed/executed outsourcing strategies with key supply chain partners to win new clients.* Took complete accountability for managing existing relationships with IBM, FOXCOM, EMC and Daikin among others. Own complete responsibility for China Supply Chain Operations.* Instrumental in winning several clients including Want-Want for Total Packaging & VMI Solution (Potential revenue of RMB$100 million+ over the next 12 month with scope for revenue expansion to RMB$200 million from a new location within China with VMI as anchor), IBM (Label print business with potential revenue of US$2 million and Oberthur SIM Card Turnkey Assembly.* Played a pivotal role in winning a LOI from HTC Taiwan/China HQ to establish a ‘discovery to execution’ solution for HTC Smartphone distribution in India, Korea & Hong Kong. Awarded a LOA from Corsair to provide packaging solutions while working closely with key ODM Support from South China.* Awarded a ‘Design to Store’ project from concept to delivery for 100 stores in Jiang Su region (RMB$1.4 million) with earning from such concept going up by 50+ %.

Singapore

Strategic Positioning and Development of Global Supply Chain , Business Development and Sales growth, Business Plan Strategy Reporting to the Senior VP/MD of APAC- ODM and Electronics Segment Development:Key client wins included Flextronics WW AVL, Samsung, Seagate, Asustek and QSI AVL for patented thermal heat spreader and Blackberry for distribution ‘solution to store’ for the APAC region.

Shenzhen, Guangdong, China

Reporting to CEO ChinaKey Responsibilities* Assumed leadership for South China Operations. Handled daily operations and managed major clients like Motorola & Dell.* Fostered new relationships with Zhuhai and Shekou among others.* Collaboratively worked with Corporate HQ to target clients in the FMCG Segment (Johnson & Johnson HK & Friesland HK) for Business Development.* Secured new clients in electronics such as Philips (S $ 1 MM), Targus (RMB 1.3 MM) and Banta (RMB 11.5 MM) with potential revenue of RMB 7.3 MM.* Developed and expanded warehouses readiness for Electronics, Chemicals and FMCG Segment in South China including Hong Kong.* Designed and launched high impact sales incentive program for Business Development and Sales Team.* Developed a potential client pipeline including HYT and Philips for India VMI hub and distribution.

Hong Kong

Key ResponsibilitiesReporting to the VP of Sales & Marketing - International Client Services* Ensured smooth & seamless on-boarding of the new VP. Instrumental in re-establishing relationships with ODM clients based in Taiwan such as Asutek, Macpower, Quanta and QDI among others.* Won three new accounts - PESI, a satellite set up box company with SKD solution into Mexico, Navigon for the Australia Market and Shanghai, Kinpo for external HDD program for Thailand.* Took ownership for reconnecting the Asustek web based program team with the new ModusLink team. * Ensured that back fill sales was in place before leaving the company

Hong Kong/China

Key Responsibilities* Team comprised of in - Country Sales & Regional Sales Manager in addition to a Director. Reported to the VP of Sales & Marketing. Focused on business development by sector, industry and geography. Strategy was to take a high value-added consultative selling approach. * Designed and developed ‘Gateway to Europe’ or ‘Europe in a Box’ Supply Chain Program along with members from Asia & Europe.* Closely worked with EMEA counterpart to sell Philips EX- HDD Projects and initiate Lacie EX- HDD Projects with Taiwanese ODM. Revenues exceeded Euro 2 million.* Generated revenues of US $ 2 MM and several up-sell opportunities by signing up new clients like Linksys. Microsoft Vista Program provided an opportunity to approach 20 OEM regional accounts.* Managed a portfolio of US $ 143 million (70% of the firm’s revenue was in Asia Pacific).* Played a pivotal role in developing diversification strategies in After Market Services.* Developed and introduced a dynamic Sales Compensation Plan which was implanted worldwide.

Hong Kong

Reporting to VP AsiaKey Responsibilities* Took complete ownership for strategic planning and marketing. Prepared annual sales budgets by region, sector & geography. Lead entry into China with sales of IBM Country Pack. Annual revenues exceed $ 20 million.* Grew sales from zero in 2000 to $ 60 million in 2005 by opening two new South China facilities at Shenzhen (Domestic) and Futian (Export Processing Zone).* Pivotal in growing North China sales from Zero to $ 80 million by starting 3 facilities in Shanghai, Songjiang and Kunshan.* Won new business with ODM’s (Original Design Manufacturers) such as Quanta, Compal, Asutek and Arina among others ($ 70 million between China & Taiwan).* Co-sold into blue chips like IBM and Compaq. Collaborated with Japanese Regional Manager in winning clients like Sony, NEC and Fujitsu for Notebooks, Desktops and Cameras.* Instrumental in generating new sales with EMS’s (Electronics Manufacturing Services) within China and Hong Kong with clients such as Flextronics, Jabil and Taiwan Foxcomm.Modus Media International (before CMGI Sales Link merger and after Stream International split)(A global fulfillment engine helping connect supply with demand in both traditional and e-commerce models)

Hong Kong

Reporting to VP Asia Key Responsibilities* Led a team of Sales Managers in Hong Kong, Singapore and Malaysia. Reported to VP-Sales, Asia Pacific.* Attained revenue of US $ 6 million in Malaysia within 2 years. Clients included Seagate, Unico Technologies, Zenith Bull and Logitech Malaysia among others.* Built and sustained a market share of 90% in an extremely competitive market for Microsoft related software packages, print and media bundles.* Signed alliance with PC brand manufacturers like IPC, ACS, ALR and GES among others.* Captured 80% of the market share for similar products with PC manufacturers like Legend, VTech, Wong Electronics and NEC Hong Kong.

Singapore

Key ResponsibilitiesReporting to the VP of Sales - Asia Pacific:* Led a sales team which generated revenues of US $ 5 million in the first year. Was the top salesperson for Microsoft Software. OEM’s included IPC, Wearnes Technology and ACS among others.* Attained market share of 90% in Singapore (US $ 2 million) in 1992 for Software Exchange program with Microsoft. Clients handled included Adaptec Borland, Compaq and HP among others.* Fore runner for initiating eFF (e- Fulfillment) strategies which were subsequently productized. Generated sales revenue of US $ 0.5 million in e-FF with clients like CISCO, 3 M, Compaq and HP. Total portfolio exceeded US $ 60 million by end 1996.* Credentials of being the first Asian Salesperson to win a leadership award. Received commendation from the Management and CEO of RRD.

Singapore

Responsible for selling print of new periodical magazine titleSuccessfully sold monthly Teen Magazine /Hong Kong Comic (Dragon Gate) book for regular print/Sony Corp Division

Singapore

- Set up a venture with 2 university partner and professor to sell 3 in 1 coffee mixWas successful to penetrate market with 3 in 1 coffee mix and set a trench for such beverage in Singapore. Unfortunately did not pattern the product and as a result copy version floated the market which resulted in today many branded version which still exist till today in 2016.Original brand was call Tasty Coffee

Singapore

- Worked for one of Asia’s top and most recognized architect firms under the guidance of William Lim/Mok Wei Wei Was part of team to design Lau Pa Sat in initial stages to covert an old market into a modern Festival Market to a prestigious firm in Singapore-Scott HoldingsAssist Principal Architect to design Oei Tiong Ham Bungalow from ground level to completion for the Principal partner of Price Water House. Work include on site supervision and management of work (clerk of work) Assist in co-design of many A&A work with Principal Architect Tan TK in many prestigious housing and bungalow from design to execution to supervision to completion.Assist William Lim and Principal Architect in design phase 2 of Central Market in downtown Kuala Lumpur.

Singapore

Serve as Inspector of Police after Basic Military Training grading and allocation to Police Division- Serve in C (Beach Road) and E (Orchard) Division as Inspector or crime and routine- Serve in Training Development Division under supervision of Commander Chua Cher Yak- Serve in CID under Commander Chua Cher Yak- National Service stint in E Division and CID training Section therefter

Bachelor’S Degree, Architecture, A+ For One Of Final Year Project

Activities and Societies: Volley Ball /Rugby/badminton/swimming.campingHokkien Association scholarship for 3 years offered through NUS

Bachelor’S Degree, Architecture, B. A. (Architectural Studies)

Activities and Societies: Volley Ball Team/Marathon and mini Iron Man participantArchitecture Student /Provided coaching to 1st year.

High School

Activities and Societies: Volleyball Captain for 2 years in college