Independent contract and consulting work executing on a variety of market research, competitive intelligence, and go-to-market strategy projects in partnership with healthcare-oriented tech and professional service organizations. Projects include market research and insights, competitive landscape assessments and intelligence, and sales enablement support and advisory services.

Leads teams responsible for providing market intelligence and research support to The Health Management Academy's Industry Members (vendors). Market IQ focuses on syndicated research and content designed to train, educate, and level-up sales and marketing teams to help them compete and win more effectively. Market IQ also provides a variety of custom workshops and services to advise members on go-to market strategy and develop healthcare expertise. The Custom Research team provides custom scoped market research programs to deliver thought leadership-oriented reports, white papers, and live events.

An internal consulting role reporting into the Chief Commercial Officer responsible for managing all market research, market intelligence, and competitive intelligence needs across the company. This role engages directly with leadership to validate new products and markets and define competitor and market strategy in tandem with Marketing and Sales. The Research and Insights Manager also guides pricing strategy, voice-of-customer, and win/loss programs.

Host of the fortnightly Predators and hockey podcast for A to Z Sports Nashville

A client-facing role supporting the market data and research needs of Spring Street's strategic engagements with health plans and other clients including establishing research methodology, survey design, trend analysis, competitive intelligence, and deliverable development. Also led the firm’s activities related marketing and brand management.

Participated and led a range of internal and client-facing projects. Duties included: market research and intelligence, market sizing and analysis, market segmentation, business analysis, healthcare exchange strategy development, competitive intelligence, marketing strategy and execution, and brand oversight.

My duties generally fall within two categories. I perform traditional market research including surveys, online and traditional focus groups, and one-on-one interviews among others with the goal of delivering actionable insight for the marketing and product groups I also perform competitive research and intelligence to help the company better understand the ecosystems of markets in which it operates. Insight derived from this function primary supports marketing and sales strategy and tactics. I also maintain and operate an intelligence platform that provides a centralized source of research and intelligence for the company.

Delivers entertainment and analysis based on the Nashville Predators and other happenings around the NHL world via a weekly podcast. Writing includes opinion writing, analysis, sports poetry, and humor. The role also includes operating and maintaining recording equipment used for the podcast.

A contract labor position utilized for a variety of research projects including but not limited to: ROI, visitor segmentation, consumer perception, and visitor segmentation studies with a focus on providing detailed analysis of the CVB’s engaged consumers. The position involved performing all part of the research process from methodology development to findings presentations and final reports.• Experience Columbus: Identified consumer misperceptions in regards to the city’s professional sports teams. *Presented action plan to educate visitors• Pennsylvania Wilds: Developed methodology to determine internal conversion rate for individual counties with the PA Wilds region in order to accurately estimate ROI on a county to county basis.• Red Wing VCB: Identified an inverse correlation between visitor draw to historic downtown district and overall satisfaction with commonly performed activities among visitors. *Implications and conclusions presented.